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etudiants juniors - junior students

Consumer Behavior

The Management Consumer Behavior (MCB) research group investigates consumer decision making and behavior.

By providing new insights on psychological processes underlying consumption, the Consumer Behavior team members advance knowledge that helps companies, policy-makers, and consumers make better decisions.

Our researchers have developed specific expertise in the areas of consumer intentional and automatic information and sensory processing, food consumption and social marketing.

Updated 4/4/2025