Satadruta Mookherjee or “Fiona” is an Assistant Professor of Marketing, Consumer Behaviour Team at Grenoble Ecole de Management since Sept 2021. She is also currently the Academic Director of the DBA Program.
She specializes in studying consumer behavior in the context of digital marketing and artificial intelligence. She has published in the Journal of Interactive Marketing, Journal of Business Research, Information and Management, Journal of Judgment & Decision Making and Journal of Consumer Behaviour. She has presented her research at the AMA, ACR, EMAC, Marketing Science, GMC and GFMC conferences. She also contributes as a reviewer for the Journal of Business Research, American Marketing Association (AMA) and the Association of Consumer Research (ACR) and the European Marketing Academy (EMAC),
She received her PhD in marketing from Binghamton University, State University of New York in 2019. Prior to her PhD she also worked in the market research industry (Kantar Group, Nielsen, ITC Limited) for three years.