Satadruta Mookherjee or “Fiona” is an Assistant Professor of Marketing, Consumer Behaviour Team at Grenoble Ecole de Management since Sept 2021. She is also currently the Academic Director of the DBA Program.
She specializes in studying consumer behavior in the context of digital marketing and artificial intelligence. She has published in the Journal of Interactive Marketing, Journal of Business Research, Information and Management, Journal of Judgment & Decision Making and Journal of Consumer Behaviour. She has presented her research at the AMA, ACR, EMAC, Marketing Science, GMC and GFMC conferences. She also contributes as a reviewer for the Journal of Business Research, American Marketing Association (AMA) and the Association of Consumer Research (ACR) and the European Marketing Academy (EMAC),
She received her PhD in marketing from Binghamton University, State University of New York in 2019. Prior to her PhD she also worked in the market research industry (Kantar Group, Nielsen, ITC Limited) for three years.
- Cognition and Innovation
- Consumer Behavior
- Virtual Worlds
- Social Networks
- Strategic Management
- Digital Marketing - Master - Depuis 2021
- Digital Marketing - Depuis 2021
- Digital Marketing: Insight into Digital - Master - Depuis 2021
- Song Y., Wu J., Mookherjee S., Bose I., 2026.Advertising Green Products on Brands’ Official Social Media Accounts or Mega-Influencer Accounts?Information and Management, 31, 1: 104259
- Dalman D., Chatterjee S., Mookherjee S., 2026.Aligning Anthropomorphic Product Visuals and Text Descriptions When Advertising to Control- Oriented ConsumersMarketing Science, INFORMS Society for Marketing Science, Lisbonne, Portugal
- Muzi D., Garnier M., Mookherjee S., 2025.Direct Support to Media Personas and the Influence of Perceived RelationshipsCongres International de l'AFM, AFM Association Française de Marketing, Lille, France
- Muzi D., Garnier M., Mookherjee S., 2025.Direct Support to Media Personas and the Influence of Perceived Relationships2025 AMS World Marketing Congress : The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Academy of Marketing Science, Dijon, France
- Korde S., Mookherjee S., Schweitzer F., 2025.Avatars as situational selves: Effects of situational alignment of avatars on brand outcomes in Luxury brand owned virtual spacesAMA Summer Conference 2025, AMA - American Marketing Association, Chicago, United States of America
- Malampallayil S., Mookherjee S., 2025.Social Exclusion and Product Bundling Preferences2025 AMA Winter Academic Conference, AMA - American Marketing Association, Phoenix, United States of America
- Mookherjee S., Bhattacharya A., 2025.An Exploration of the Role of Recipient Stigma in Virtuous Gift Giving54th Annual Conference of the European Marketing Academy, EMAC European Marketing Academy, Madrid, Spain
- Muzi D., Mookherjee S., Garnier M., 2025.Direct Support to Influencers: Role of Parasocial Relationships54th Annual Conference of the European Marketing Academy, EMAC European Marketing Academy, Madrid, Spain
- El Halabi M., Yang X., Mookherjee S., Trendel O., 2025.Robot with a name: Effects on Service RecoveryEMAC Fall 2025 conference, EMAC European Marketing Academy, Istambul, Turkey
- Mookherjee S., Bhattacharya A., 2025.An exploration of the role of recipient stigma in virtuous gift givingGlobal Marketing Conference 2025, Global Alliance of Marketing & Management Associations, Hongkong, China
