Carolina Werle

Carolina O.C. Werle, PhD, is a Professor of Marketing at Grenoble Ecole de Management (GEM). She is a researcher in consumer psychology and her work investigates behavioral change strategies to promote well-being in the areas of food, physical activity, and financial decision making. She received her Ph.D. in Marketing, with distinction, from the University of Grenoble, France. She was a visiting scholar at Cornell University and at University of California (Irvine, CA). At GEM, she teaches Marketing Psychology and Consumer Behavior, Experimental Design, Advances in Consumer Psychology, and Research Methods for Master and PhD students. She was the Director of the PhD Program in Business Administration at GEM between 2019 and 2023. Professor Werle's research on consumer behavior has been published in Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of the Association for Consumer Research, Appetite, Marketing Letters, Food Quality & Preference, Journal of Marketing Management, and "Recherche et Applications en Marketing". Professor Werle's research interests involve Exercise and Food Consumption, Consumer Self-Control, Lay Beliefs, Food labels, Public Policy Campaigns' Efficacy, and Debt Payment. Carolina worked as an expert for the National Agency of Sanitary Health in France (ANSES) and for the National Institute of Medical Research in France (INSERM) helping to evaluate and design more effective dietary guidelines. A native of Brazil, she received a B.A. in Business Administration from Universidade Federal do Rio Grande do Sul, at Porto Alegre, Brazil, and a Masters' Degree in Quantitative Marketing from the University of Grenoble. Her research has been mentioned by several print and electronic media outlets, including The New York Times, the Huffington Post, Le Figaro, L'Express, and le Dauphiné Libéré.