The Strategic Marketing and Innovation (MSI) research group produces relevant and rigorous research to better understand the impact of sales, digital marketing, innovation and relationship marketing strategies on the relative performance of companies.
The group aims to provide solutions that will solve the challenges that companies face in their relationships with their customers and in their innovation efforts.
The group
Patel Chirag, Leader
Permanent Faculty
Banerjee Sumitro
Bashirzadeh Yashar
Boule Jean-Marie
Gotteland David
Malek Stacey
Ray Daniel
Schweitzer Fiona
PhD Students
Ghazaryan Lesman
Palanichamy Velmurugan
Updated 2/5/2025