Olivier Trendel -- Ph. D. Marketing (2006) from the University Grenoble Alpes, M.S. Marketing (2000) from the University of Washington and Engineer (1997) from the INPG-PAGORA -- is professor of marketing at Grenoble Ecole de Management.
His current areas of research include consumer persuasion and the fight against misinformation, service marketing, and food-related beliefs and behaviors. Several of his studies examine automatic mechanisms of information processing (i.e., implicit cognition).
His research has been published in leading academic journals, including the Journal of Marketing Research, Journal of Consumer Psychology, and Journal of Public Policy & Marketing in the marketing field; Journal of Service Research in the service research field; and Appetite and Food Quality and Preference in the food research field.
Courses Taught: Experimental Design and Analysis, Marketing Research, Quantitative methods, Marketing Communication
For a full list of publications consult:
https://orcid.org/0000-0003-4826-6679
or
https://scholar.google.fr/citations?hl=fr&user=8jhJrVoAAAAJ&view_op=list_works&sortby=pubdate