Olivier TRENDEL is a Senior Professor of Marketing at Grenoble Ecole de Management,which he joined in 2005. His current areas of research include consumer persuasion and the fight against misinformation, service marketing, and food-related beliefs and behaviors. Several of his studies examine automatic mechanisms of information processing (i.e., implicit cognition).
His research has been published in leading academic journals, including the Journal of Marketing Research, the Journal of Consumer Psychology, and the Journal of Public Policy & Marketing in the consumer behavior domain; the Journal of Service Research in the servicemarketing field; and Appetite and Food Quality and Preference in the food beliefs and behaviors domain.
Olivier Trendel holds a Ph.D. in Marketing (2006) from the University Grenoble Alpes, a Master degree in Marketing (2000) from the University of Washington, Seattle, USA, and an Engineering degree (1997) from the INPG-PAGORA, Grenoble.
Expertise:
Automatic information processing (i.e., implicit cognition).
Fighting misinformation
Consumer persuasion
Food beliefs and behaviors
Consumer animosity
Service marketing
For a full list of publications consult:
https://orcid.org/0000-0003-4826-6679
or
https://scholar.google.fr/citations?hl=fr&user=8jhJrVoAAAAJ&view_op=list_works&sortby=pubdate