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Muzi D., Garnier M., Mookherjee S., 2025. Direct Support to Media Personas and the Influence of Perceived Relationships, 2025 AMS World Marketing Congress : The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Academy of Marketing Science, Dijon, France
Muzi D., Garnier M., Mookherjee S., 2025. Direct Support to Media Personas and the Influence of Perceived Relationships, Congres International de l'AFM, AFM Association Française de Marketing, Lille, France
Muzi D., Mookherjee S., Garnier M., 2025. Direct Support to Influencers: Role of Parasocial Relationships, 54th Annual Conference of the European Marketing Academy, EMAC European Marketing Academy, Madrid, Spain