Yan MENG is an associate professor of Marketing who enjoys research and teaching. Her research area involves how identity, linguistic, sensory, contextual cues, and cultural meanings and practices influence consumer judgment and decision-making. She has published her findings as book chapters and as proceedings for marketing and psychology conferences, as well as in peer-reviewed journals. She has worked full-time in several industries and taught Mandarin Chinese to the public prior to entering academia. In recent years, she taught Marketing Foundations, Principles of Marketing, Marketing Strategy, Introduction to Business, and Consumer Behavior to undergraduate students, Global Marketing to master students, Quantitative Research to DBA students, and Ph.D. seminar classes to Ph.D. students. Yan has lived, studied, and worked in China, Japan, the U.S., Canada, and France and is fluent in Chinese, Japanese, and English. She is learning French now. She has earned numerous grants/awards/prizes/certificates, an MBA and a Ph.D., and a black belt in Taekwondo.