From the start of the 2025 academic year, Grenoble Ecole de Management (GEM) will be offering its students a Bachelor's degree in Digital and Business Development (DBD) in Lyon, in partnership with the renowned Notre Dame des Minimes* institution.
A shared ambition
To offer a demanding and stimulating undergraduate education, combining the pedagogical excellence of Les Minimes, renowned in particular for its expertise in preparatory classes, with that of GEM, a pioneer in innovation and openness to the economic world and professional integration.
Together, the two establishments aim to create a privileged learning environment, where young baccalaureate students will work in small groups, and benefit from personalized support throughout their studies.
A Bachelor's degree of excellence
Located in an exceptional setting on the Fourvière hill in Lyon
GEM's Bachelor Digital & Business Development program is designed to train multi-skilled managers in the fields of sales, marketing and digital.
During their studies, students will also have access to preparation for the grandes écoles entrance exams (TAGEMAGE, TOEIC), enabling those who wish to continue their studies towards the Grande Ecole programs (Master in Management). This program will incorporate a strong CSR (Corporate Social Responsibility) and SD (Sustainable Development), in project mode.
In addition to raising awareness, the aim is to actively engage students in the challenges of societal transformation, and encourage them to find innovative, impactful solutions to tomorrow's challenges.
The GEM-Les Minimes campus, located on the Fourvière hill in Lyon, offers an exceptional setting for this new location. This historic and emblematic site, with its open workspaces, library, interior garden and breathtaking views over the city, provides a unique learning environment. Students will also be able to take advantage of the on-campus boarding facilities offered by Les Minimes.
GEM and Les Minimes: a shared ambition for 2025 and beyond
This roll-out in Lyon comes at a time of strong growth for GEM, with enrolment in its Post-Bac programs set to increase by almost 80% at the start of the 2024 academic year.
It will enable us to meet growing demand from young people and their families, while guaranteeing truly personalized support and recognized teaching quality. This long-standing partnership with Notre Dame des Minimes reflects the commitment of both institutions to enrich and diversify their offrGEM and Les Minimes: a shared ambition for 2025 and beyond education in the service of student development.
Bachelor DBD (Digital and Business Development)
3 years in French
Strengths: State-recognized training (Visa and Bachelor's degree) in a top 8 French school, internships, 1-year work-study program, international experience, specialization in digital marketing or business development, preparation for competitive entrance exams to Grandes Ecoles (Master's degree).
Details: in French, over 3 years, in Grenoble or Lyon (Paris possible in 3rd year), accessible after Bac (Parcoursup), Bac +1 or Bac +2.
*Subject to approval by the French Ministry of Higher Education and Research.
- Bachelor
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