Join our Bachelor's program in Grenoble, Lyon or Paris with a High School diploma or 60/120 ECTS credits. Earn an Undergraduate degree and become a customer relations or digital marketing manager, or continue your studies at Master's level. Internships, work-study and an exchange semester are included in this program. Students all have access to the School's network and services.
NEW IN 2025
The program in Lyon, offered in partnership with the renowned Notre Dame des Minimes institution, is now open.
Students will have the option to pursue their Bachelor's degree in Grenoble or Lyon for the first two years, and then in Grenoble or Paris for the third year.
Register for our events:
Wednesday, April 9th at 5pm - Online (in english) : Info Session about our International BBA
Wednesday, April 9th at 6pm - Online : Info Session Undergraduate programs & Concours
International students:
For any questions, please contact our International Recruitment Officers or book an appointment with our undergraduate programs advisors.
Book an appointment with our undergraduate programs advisors
Strengths of the program
This program will enable you to :
- Gain extensive work experience: a minimum of 16 months in the workplace (two internships, 1-year work-study program, company visits, masterclasses, etc.).
- Open your horizons: 2 to 4 months abroad and two foreign languages are compulsory.
- Test and experiment through innovative teaching methods and project management
- Get to know yourself and get support in drawing up your career plan
- Benefit from unlimited career coaching during and after your studies at Grenoble Ecole de Management (GEM): personalized advice from coaches, recruitment events, help with your internship and job search, access to the GEM job website with thousands of internships, work-study and job offers from our corporate partners.
- Join our network of 47,000 alumni
Objectives
Our Bachelor's degree in "Digital and Business Development" aims to train multi-skilled generalist managers with a genuine business culture, capable of evolving within sales, marketing and digital functions, in all types of structures and business sectors.
Targeted skills
Upon completion, students will be able to :
- Analyze a company's strategic positioning
- Operationalize sales and marketing strategy activities
- Deploy collaborative work and project management practices
- Manage a sales or marketing development project in a digital context
- Mobilize decision-making and performance monitoring tools
One day with Juliana, a GEM's Bachelor Digital et Business Development student - in French
The Bachelor Digital et Business Development in 3 minutes with Agnès Plessis-Brandi, Program Director - in French
Diplomas and accreditations
Recognition
Bachelor grade with Visa and Grade de Licence, delivered by Grenoble Ecole de Management.
Name of certification in RNCP: DipViGrL - Diplôme supérieur en développement digital et commercial.
Sheet RNCP n° 38755 (last registered : 12/02/2024)
Updated 3/11/2025