Join our Bachelor's program after one or no year of higher education in Paris or Grenoble. Earn an Undergraduate degree and become a customer relations or digital marketing manager, or continue your studies at Master's level. Internships, work- study abroad are included in this program. Students all have access to the School's network and services.
NEW FOR 2025 INTAKE
Opening of the program in Lyon in partnership with the renowned Notre Dames des Minimes institution.
Students will be able to choose Grenoble or Lyon campus for year 1 and 2. They will be able to choose Grenoble or Paris campus for year 3.
Register for our events:
Bachelors live session (in French), November 13rd from 6pm to 7pm
Open evening, November 27th from 5.30pm to 8pm
1 day as a Bachelor student between October 21st and 24th
International students:
For any questions, please contact our International Recruitment Officers or book an appointment with our undergraduate programs advisors.
Book an appointment with our undergraduate programs advisors
Course strengths
This program will enable you to :
- Gain extensive work experience: a minimum of 16 months in the workplace (two internships, 1-year work-study program, company visits, masterclasses, etc.).
- Open your horizons: 2 to 4 months abroad and two foreign languages are compulsory.
- Test and experiment through innovative teaching methods and project management
- Get to know yourself and get support in drawing up your career plan
- Benefit from unlimited career coaching during and after your studies at Grenoble Ecole de Management (GEM): personalized advice from coaches, recruitment events, help with your internship and job search, access to the GEM job website with thousands of internships, work-study and job offers from our corporate partners.
- Join our network of 47,000 alumni
Objectives
Our Bachelor's degree in "Digital and Business Development" aims to train multi-skilled generalist managers with a genuine business culture, capable of evolving within sales, marketing and digital functions, in all types of structures and business sectors.
Targeted skills
Upon completion, students will be able to :
- Analyze a company's strategic positioning
- Operationalize sales and marketing strategy activities
- Deploy collaborative work and project management practices
- Manage a sales or marketing development project in a digital context
- Mobilize decision-making and performance monitoring tools
One day with Juliana, a GEM's Bachelor Digital et Business Development student - in French
The Bachelor Digital et Business Development in 3 minutes with Agnès Plessis-Brandi, Program Director - in French
Diplomas and accreditations
Recognition
Bachelor grade with Grade de Licence delivered by Grenoble Ecole de Management.
Name of certification in RNCP: DipViGrL - Diplôme supérieur en développement digital et commercial.
Sheet RNCP n° 38755 (last registered : 12/02/2024)
Updated 10/22/2024
