Bachelor Digital and Business Development

  • Mixed rythm
  • 1 year to 3 years
  • Grenoble or Paris
  • French

Join our Bachelor's program after one or no year of higher education in Paris or Grenoble. Earn an Undergraduate degree and become a customer relations or digital marketing manager, or continue your studies at Master's level. Internships, work- study abroad are included in this program. Students all have access to the School's network and services.

Course strengths

This program will enable you to :

  • Gain extensive work experience: a minimum of 16 months in the workplace (two internships, 1-year work-study program, company visits, masterclasses, etc.).
  • Open your horizons: 2 to 4 months abroad and two foreign languages are compulsory.
  • Test and experiment through innovative teaching methods and project management
  • Get to know yourself and get support in drawing up your career plan
  • Benefit from unlimited career coaching during and after your studies at Grenoble Ecole de Management (GEM): personalized advice from coaches, recruitment events, help with your internship and job search, access to the GEM job website with thousands of internships, work-study and job offers from our corporate partners.
  • Join our network of 45,000 alumni



Our Bachelor's degree in "Digital and Business Development" aims to train multi-skilled generalist managers with a genuine business culture, capable of evolving within sales, marketing and digital functions, in all types of structures and business sectors.


Targeted skills

Upon completion, students will be able to :

  • Analyze a company's strategic positioning
  • Operationalize sales and marketing strategy activities
  • Deploy collaborative work and project management practices
  • Manage a sales or marketing development project in a digital context
  • Mobilize decision-making and performance monitoring tools


Diplôme visé with Grade de Licence delivered by Grenoble Ecole de Management.
Name of certification in RNCP: DipViGrL - Diplôme supérieur en développement digital et commercial.
Sheet RNCP  n° 38755 (last registered :  12/02/2024)


Diplome visé controé par l'étatDiplome conférant grade de licence par l'état

Updated 4/11/2024