Bachelor Digital and Business Development

Course strengths

This program will enable you to :

• Gain extensive work experience: a minimum of 16 months in the workplace (two internships, 1-year work-study program, company visits, masterclasses, etc.).
• Open your horizons: 2 to 4 months abroad and two foreign languages are compulsory.
• Test and experiment through innovative teaching methods and project management
• Get to know yourself and get support in drawing up your career plan
• Benefit from unlimited career coaching during and after your studies at Grenoble Ecole de Management (GEM): personalized advice from coaches, recruitment events, help with your internship and job search, access to the GEM job website with thousands of internships, work-study and job offers from our corporate partners.
• Join our network of 45,000 alumni

Objectives

Our Bachelor's degree in "Digital and Business Development" aims to train multi-skilled generalist managers with a genuine business culture, capable of evolving within sales, marketing and digital functions, in all types of structures and business sectors.

Targeted skills

Upon completion, students will be able to :

• Analyze a company's strategic positioning
• Operationalize sales and marketing strategy activities
• Deploy collaborative work and project management practices
• Manage a sales or marketing development project in a digital context
• Mobilize decision-making and performance monitoring tools

Recognition
Diplôme visé with Grade de Licence delivered by Grenoble Ecole de Management.
Name of certification in RNCP: DipViGrL - Diplôme supérieur en développement digital et commercial.
Sheet RNCP  n° 38755 (last registered :  12/02/2024)