Enhance your business education and experience life in a new and challenging multicultural environment. Study in two fascinating French cities : Grenoble - the Capital of the Alps, and Paris - the City of Lights.
Attend 2 business modules plus 1 language module worth a total of 12 ECTS (6 US credits):
- Small and Family Business (5 ECTS / 2,5 US credits)
- International Marketing (5 ECTS / 2,5 US credits)
- French language and culture (2 ECTS / 1 US credit)
Strengths:
- Study at a triple-accredited business school
- Be challenged by international faculty with extensive industry experience
- Build your international network with fellow students from various nationalities
- Discover what it is like to work in an international context
Skills Acquired:
Upon completion of the program, you will be able to:
- Understand the competitive positioning and strategies of international companies
- Determine a marketing and sales action plan
- Define major differences between marketing as usual and international marketing
- Create a new venture and a family business
- Understand different entrepreneurial models
Verification of skills and competences acquired through continuous assessment
Diplomas and accreditations
Updated 1/20/2025