Laurie BALBO is an Associate Professor at Grenoble Ecole de Management since September 2020. Her research primarily focuses on social marketing—covering public health communications and food consumption—and on social media marketing, including advertising through influencers and digital imagery. To conduct her research, she employs a variety of methods, both quantitative and qualitative, such as experiments, surveys, focus groups, and individual interviews.

Her work has been presented at leading marketing conferences, including the Annual Conference of the Association for Consumer Research (ACR), the European Marketing Academy (EMAC), and the French Marketing Association (AFM). She has also published in reputable peer-reviewed journals such as Psychology & Marketing, Journal of Retailing and Consumer Services, Food Quality and Preferences, Recherche et Applications en Marketing, Décisions Marketing, and Systèmes d'Information & Management.

Laurie Balbo holds a Master’s degree in Marketing Research from IAE Grenoble (2007) and a PhD in Management Sciences, with a specialization in Marketing, from the University of Grenoble Alpes (2011).