Benedetta Canfora is a PhD candidate at Grenoble Ecole de Management and Université Savoie Mont Blanc. Her research examines how nature-related beliefs—such as human dominance, connectedness to nature, and broader human–nature worldviews—shape consumer attitudes, judgments, and behaviors in sustainability-related contexts. She primarily employs experimental methods, complemented by qualitative insights, and aims to advance theory in consumer psychology while informing interventions that promote sustainable consumption and public policy.