The Strategic Marketing and Innovation (MSI) research group produces relevant and rigorous research to better understand the impact of sales, digital marketing, innovation and relationship marketing strategies on the relative performance of companies.
The group aims to provide solutions that will solve the challenges that companies face in their relationships with their customers and in their innovation efforts.
The group
Patel Chirag, Leader
Permanent Faculty
Banerjee Sumitro
Bashirzadeh Yashar
Boule Jean-Marie
Casenave Eric
Gotteland David
Koval Mariia
Malek Stacey
Misra Shekhar
Pedram Mahmood
Ray Daniel
Schweitzer Fiona
PhD Students
Ghazaryan Lesman
Lesage Kai Christine
Palanichamy Velmurugan
Updated 3/20/2024