David Gotteland, EM Lyon, Ph.D. in Marketing, HDR, Master in Psychoanalysis, is a Professor of Marketing at Grenoble Ecole de Management.
His research primarily focuses on innovation and strategic orientations. He is the co-author of five books, including Making Innovation Last - 2 volumes (Palgrave MacMillan). His research has been published in International Journal of Research in Marketing, Industrial Marketing Management, Journal of Business Research, Marketing Letters, M@n@gement and Recherche et Applications en Marketing.
He served as Editor of Recherche et Applications en Marketing (2018-2021). He consults on innovation and strategic orientations for organizations such as EDF, GDF, HAS, Michelin, SEB, and Valrhona. His case studies have earned two awards from the FNEGE (2018, 2020).