Dr Laura Lavertu is an Associate Professor of Marketing at Grenoble Ecole de Management. Prior to joining the institution, she taught for nearly four years in the United Kingdom, in Scotland, notably at the University of Edinburgh and later at the University of Strathclyde, where she held a position as Assistant Professor. Before pursuing an academic career, she worked for a global technology company in Paris, where she served as a Category Manager for several years.

Laura holds an undergraduate degree in International Business (in English and Mandarin), during which she completed an Erasmus exchange year at the University of Edinburgh. Drawn to Scotland and its academic environment, she went on to complete an MSc in Management at the same institution, graduating with distinction. After gaining professional experience in sales management and marketing in Paris, she subsequently returned to the University of Edinburgh to pursue a PhD in Marketing.

Her research focuses on new technologies in marketing — including virtual and augmented reality, artificial intelligence, and social media — and their impact on consumer behavior. She is particularly interested in influencer marketing, the effects of social media on user well-being (notably imposter syndrome on LinkedIn), and the impact of social media use on offline behaviors, such as charitable giving. She is also recognized for her expertise in the use of animals in marketing, the focus of her doctoral research and her most recent academic publication on pet social media influencers. She is the author of several articles published in leading international journals, including Journal of Advertising Research, Psychology & Marketing, and Information Technology & People. Her publication on petfluencers ranks among the most read articles of the Journal of Advertising Research and was the runner-up for the prestigious Douglas C. West Award, which recognizes the most creative article of the year. Her research has also received funding from renowned institutions such as the Academy of Marketing Science.

Committed to knowledge dissemination, she strives to make her research accessible to a wide audience, including businesses, charities, students, and the general public. She regularly contributes articles and content to platforms such as Times Higher Education and LinkedIn, and appears on podcasts. Her work also regularly attracts media attention. She has recently been featured in a television interview on the UK channel That’s TV, as well as in podcasts for The Drum and The Last Show (also broadcast on Canadian national radio). Her research has been covered by media outlets including The Independent, The Herald, Newsweek, and the Daily Mail.

Laura is also deeply committed to teaching and values sharing her knowledge and expertise with her students. She thrives on these interactions and is dedicated to continuously enhancing the learning experience. During her years teaching in Scotland, she was nominated six times for a teaching excellence award.