Josiena Gotzsch is senior professor at the Grenoble Ecole de Management (GEM) in France - Department of Management and Technology. She obtained a Doctorate in Business Administration (DBA) at Henley Management College in England, and an Engineering degree in Industrial Design from the University of Technology in Delft - the Netherlands.
Josiena contributes to the integrating of design thinking into GEM's curriculum and teaches innovation through design to different publics, from Undergraduate to MBA and executive education. She won the GEM Price for Pedagogical Innovation twice: in 2016 with an exercise titled "Getting Creative Again", and in 2019 with a project “I’ll be there for you: Meaningful Projects to Strengthen GEM Community”. Five times, she also won rewards for pedagogical excellence, in 2013, 2014, 2015, 2016 and 2021.
Research interests include design thinking, applying design thinking in the business context, and product charisma.
From 2003 – 2018, Josiena was the program Director of the GEM-GGSB Bachelor of International Business Program (BIB). The BIB program obtained a shared first place in the Parisien Etudiant 2017, having over 500 students on the BIB program and 60 nationalities at either the Grenoble, the Paris, or the London campus.
Previous professional experience includes over a year of design and new product development experience as a trainee at Pentagram Design London, three years as Industrial Designer at Philips Corporate Design in Groningen, the Netherlands (Domestic Appliances and Personal Care Division) and two years as Product Development Manager at the Group Sommer-Allibert in Grenoble, France.
November 2023