Benedetta Canfora
- Comportement du consommateur
- Marketing et Economie
- Méthodes quantitatives
- Méthodes quantitatives d’enquêtes
Cours enseignés à Grenoble Ecole de Management :
- Data analytics with Excel - Master - De 2024 à 2025
- E-Cube Excellence in ExcelE-Cube Excellence in Excel - Master - 2023
- Data Analysis with Excel - Master - De 2024 à 2025
- Techniques of Decision Making - Master - 2023
- Fundamentals of Marketing - Master - 2023
- Canfora B., Mai R., Guetlein M.-C., 2026.Human Dominance Belief Scale: Measurement of the Belief in Humans’ Ability to Dominate NatureAMA Winter Academic Conference 2026, AMA - American Marketing Association, Espagne
- Sebi C., Vernay A.-L., Schleich J., Fanghella V., Bally F., Gariel C., Mendez Leon E., Canfora B., Bolognesi T., 2025.L’acceptabilité sociale des énergies renouvelables nécessite d’avoir confiance dans les institutionsLe Monde: 22
- Canfora B., Mai R., Guetlein M.-C., 2025.Human Dominance Belief Scale: Measurement of the Belief in Humans’ Ability to Dominate NatureEMAC Annual Conference 2025, EMAC European Marketing Academy, Espagne
- Canfora B., Mai R., Guetlein M.-C., 2024.Humans do it better? Exploring the existence of an artificiality bias in domains where performance is a fundamental product attributeEMAC Annual Conference 2024, EMAC European Marketing Academy, Bucharest, Roumanie
- Canfora B., Mai R., Guetlein M.-C., 2024.Human Dominance Belief Scale: Measurement of the Belief in Humans’ Ability to Dominate NatureSIM Conference 2024, Società Italiana Marketing, Milan, Italie