Based in our Paris campus, this Advanced Master course is 100% digital-focused. It combines topics including agile project management, digital marketing, online advertising, e-commerce, digital content creation and other web-focused disciplines which, when combined, go together to create a renowned international program which meets the needs of those who are passionate about doing business in the digital world.
Objectives
As companies around the world face the challenges of digital transformation, the Advanced Master in Digital Strategy Management provides students with the keys to understanding, managing and leading change.
Lectures and workshops focus on the digital strategy topics and tools that are essential to be at the cutting-edge of the digital revolution.
All of this takes place within the context of businesses that trade cross-border and around the world. From digital marketing to digital transformation, participants benefit from courses 100% taught in English by highly-qualified specialists.
Our internationally-based teachers include entrepreneurs and real world practitioners with decades of experience of working in the digital field along with academics who have specialist expertise in subjects such as nudge theory and the Internet of Things.
Benefits
- Our practical approach gives students the opportunity to practice their skills in live, real time environments. This includes digital communications and marketing strategy exercises, digital consultancy cases with real world clients and agile management certification.
- The program's 360 degree approach to digital gives students the skills and they need to manage challenges in digital technology, digital communications and digital business.
- Our Digital Strategy Management program is ideally suited to those who want to be at the forefront of driving innovation and transformation while developing their agile management capacities.
Accreditations
Updated 4/8/2024