Our Sport Management master program prepares students to lead in the rapidly evolving sports and outdoor sectors. It focuses on understanding and anticipating trends in Sport Marketing such as climate change, urbanization, and shifting leisure patterns, emphasizing sustainable growth. Students gain practical skills of sport business in creating tailored experiences for diverse stakeholders, including athletes, fans, and sponsors. The curriculum combines business and managerial competencies with an outdoor spirit, preparing graduates to navigate international contexts and local challenges. The Sport Master program also includes study trips offering exclusive behind-the-scenes visits to industry leaders and startups, enhancing real-world learning.

The program is available full-time, with a work-study option offered in the second year, on our Grenoble campus.