
Our Purpose
As a mission-driven company, GEM places its raison d'être at the heart of its academic and strategic project, to train change agents capable of responding to the major challenges of economic, ecological, and societal transitions.

GEM as a Purpose-Driven Company: A School Committed to Major Transitions
Since February 2021, Grenoble École de Management has been the first French business school to adopt the status of a Société à Mission (Purpose-Driven Company). This legal framework, introduced by the PACTE law, allows organizations to include in their bylaws a purpose and social and environmental objectives that they commit to pursuing in all their activities.
This decision reflects GEM’s intention to align its strategy, pedagogy, research, and internal operations with the key challenges of our time. It also represents a collective commitment, shared by our community, to have a positive impact on our ecosystems and work together to shape the future. Being a purpose-driven school means taking responsibility as an actor of transformation, serving the common good.
Our Purpose
Through our expertise in Innovation Management, our ability to anticipate and support major transitions through impactful research, and the strong ties we maintain with our ecosystems, we offer an educational experience designed to train change-makers capable of helping organizations find solutions to the major challenges of economic, ecological, and societal transitions.
Our Four Statutory Objectives
GEM’s purpose is expressed through four statutory objectives that structure our actions and guide our transformation:
Design and deliver management and business programs that integrate environmental and societal issues, enabling all our learners to develop the knowledge, skills, and attitudes needed to act in complex environments and become change agents at both organizational and systemic levels.
Produce and share research to create ideas and tools that anticipate and support major transitions, and train change agents capable of helping organizations address economic, ecological, and societal challenges.
Review and improve our societal and environmental practices (campus, procurement, digital, waste, mobility, carbon, inclusion and diversity, accessibility…) to align our organizational behavior with our purpose.
Collaborate, experiment, and create impact to implement our purpose within our ecosystems.