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Fouziya Bouzerda, Managing Director of Grenoble Ecole de Management (GEM), reinforces her teams and announces a major appointment to finalize the composition of the school's COMEX. Sophie Landes took up the position of Marketing, Communication & Business Development Director at the beginning of January 2024.
With over 15 years' experience in marketing, communications and sales management in the higher education sector and with major groups, Sophie Landes has held the positions of Marketing and Communications Director at EDC Paris Business School, Managing Director of marketing consultancy Dhanab, Sales Director at Asia Voyage and European Marketing Director at the DIM group.
Her appointment will strengthen and accelerate the development of the GEM brand among target audiences, support the roll-out of the school's new program offerings and consolidate its online presence.
I'm delighted to join GEM to help shape the future marketing strategy and its operational deployment at a time of strategic growth for the school. It's a major challenge to make the excellence and innovative positioning of GEM known to as many people as possible.
"In line with our latest announcements, I would like to reiterate that it is thanks to GEM's teams and talents that we will be able to meet the challenges of tomorrow and the many projects that lie ahead. I am therefore delighted by this latest appointment, which will reinforce the excellence of our school and bring new strategic skills to the Executive Committee, which is now complete. Sophie's arrival at GEM will enable us to complete the construction of our new management team and address the marketing and communication challenges that are essential to the growth of a school like ours", concludes Fouziya Bouzerda, Managing Director of Grenoble Ecole de Management.
