GEM news

International
Research
26.06.2025

Advertising messages: adapting to cultural values. The example of South Korea

A study conducted in South Korea examined the effectiveness of advertising messages broadcast in this rapidly growing market with Confucian cultural traditions, in comparison to globalized advertisements based on more individualistic values.

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Data & IA
Research
26 June 2025

Put A Stop To Digital Overload: The guide for good digital practices is now available in English

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Research
Transitions
25 June 2025

Too cold to be skeptical: how consumer reaction to CSR communication is influenced by temperature

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Marketing
Research
24 June 2025

Color me moral: how the meaning of colors influence consumer behavior

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Research
Transitions
24 June 2025

Smart Thermostats: How to Convince Future Users?

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Business
Research
24 June 2025

Ethics in business: is it just a matter of individual psychology?

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Research
24 June 2025

Should beauty filters on social media be regulated?

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Research
Transitions
24 June 2025

Eco-villages, models of social and convivial innovation

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Research
Transitions
12 June 2025

GEMExpert – Blockchain: Climate Disaster or Sustainable Technology?

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Research
Work
28 May 2025

GEMExpert – What if the workspace shaped the entrepreneur (and vice versa)?

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Data & IA
Research
14 May 2025

GEMExpert – Human vs. Virtual Influencer: Who Is More Persuasive?

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Research
Work
24 April 2025

GEMExpert – Social Dialogue: The Social and Economic Committee, a Mixed Initial Assessment

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