As business schools rethink their pedagogical models in response to major technological, environmental and societal transitions, GEM is reaffirming a clear strategic direction: anchoring  earning in real-world experience and the field. Aligned with its positioning and its EAGLE 2030 strategic plan, the School is making the Alpine environment a defining strategic marker and an istinctive lever for learning, with the ambition of becoming a leading academic reference on transitions in alpine, sport and outdoor ecosystems. Its MSc in Management of Sports & Outdoor  Markets (MOSOM) is one of the most tangible expressions of this immersive approach.