André Reis Da Costa
Head of Recruitment & Admissions Advanced Programs
MSc Management of Sport & Outdoor Market
The program At a glance
- Program formatFull-time, Work-study
- Duration1 year to 2 years
- CampusGrenoble
- LanguagesEnglish or French
- Admission level3-years Degree to 4-years Degree
- DiplomaMaster's Degree
- Tuition feesFrom €12,500 / year
- Program formatFull-time, Work-study
- Duration1 year to 2 years
- CampusGrenoble
- Admission level3-years Degree to 4-years Degree
- DiplomaMaster's Degree
- Tuition feesFrom €12,500 / year
Against the backdrop of evolving challenges such as climate change, urbanization, and shifting leisure trends, the Sports and Outdoor industries are undergoing a profound transformation. The MSc in Management of Sports and Outdoor Markets at Grenoble Ecole de Management (GEM) equips you to become a key player, an architect and guide of these changes, combining managerial expertise, innovative thinking, and a commitment to sustainability.
Transform your passion for sport and the outdoors into a global career!
Located in the heart of the French Alps, GEM offers a unique ecosystem where students interact with innovative companies, start-ups, and institutional players shaping the future of sport and outdoor markets. Through practical courses, real-world projects, and direct engagement with international professionals, you gain the skills to develop strategies, drive innovation, and lead growth in this dynamic sector.
Join us and become a leader who transforms passion into expertise and impact, ready to shape the global sports and outdoor industries sustainably.
A word from the program director
Why Choose the MSc Management of Sport & Outdoor Market?
81 %
of students find a job within 4 months after graduation
47 %
of graduates pursue an international career
Top
8 th
best Master's in France (QS Business Masters Ranking 2024)
- Learn by doing in the heart of the sport and outdoor industry: work on real projects with leading brands and organizations while applying key management skills.
- Master the dynamics of a rapidly evolving sector: understand the impact of sustainability, digital transformation, and customer experience on global sports and outdoor markets.
- Develop your leadership and entrepreneurial mindset: strengthen your ability to innovate, manage international projects, and drive change in competitive environments.
- Benefit from a unique ecosystem: study in the French Alps, a hub where companies, start-ups, and institutions in sport and outdoor industries come together.
- Study in an international environment: a 100% English-taught program led by academic experts and professionals, with a multicultural cohort of over 20 nationalities.
- Earn a globally recognized degree: graduate with a state-accredited MSc (Master’s level, Bac+5) from a triple-accredited business school (EQUIS, AACSB, AMBA).
Located in the heart of the French Alps, Grenoble Ecole de Management (GEM) offers a specialized MSc designed for the fast-evolving Sports and Outdoor Markets.As a school recognized for its commitment to sustainability and its Green Capital environment, GEM provides a unique ecosystem fostering economic growth, societal development, and innovation.
Gain business and managerial expertise essential to accelerate your career in the global Sports and Outdoor industries.
Integrate the values of sportsmanship and the outdoor spirit to better understand market dynamics and build teamwork, leadership, and adaptability.
Engage in immersive workshops and seminars led by industry leaders, entrepreneurs, and experts in innovation and sustainability.
Collaborate on real-life projects with partner companies, start-ups, and sports organizations to apply your learning directly in the field.
Experience exclusive field trips and business events, including behind-the-scenes visits to major sporting events, trade fairs, and outdoor brands.
Develop your global mindset and learn to navigate international contexts while addressing local challenges effectively.
6 good reasons to choose GEM
A globally recognized and accredited school: GEM is recognized by the French Ministry of Higher Education and accredited by the three major international labels (EQUIS, AACSB, AMBA), a sign of academic, pedagogical, and professional excellence.
A multicultural and collaborative environment: Join an international community with participants from over 20 countries, promoting openness, diversity of perspectives, and a global network for your future.
A school committed to major transitions: GEM places climate, societal, and technological issues at the heart of its mission. Through its three institutes (EnerG, Future of Work, Moving Mountains), you will be trained to meet the challenges of the 21st century with a responsible and innovative approach.
Immersive, impact-driven teaching: Thanks to the EAGLE 2030 plan and the GEM Alpine Immersive Learning Journey model, enjoy a unique learning experience combining face-to-face classes, virtual teaching, and field projects to develop practical, lasting skills.
Attractive campuses in the heart of dynamic economic hubs: Study in Grenoble, Lyon, Paris, or at our international partner campuses. Each location offers privileged access to leading companies, immersive experiences in the Alps, and an exceptional quality of life.
A unique innovation ecosystem in Europe: Located in the “European Silicon Valley,” GEM collaborates with key players such as CEA, STMicroelectronics, and GIANT to offer programs at the crossroads of management, science, and technology, including France's first Tech MBA.
GEM campus in the Alps
GEM Grenoble: At the heart of a unique high-tech ecosystem, our historic campus offers a dynamic environment, a rich community life, and numerous project opportunities. The GEM Labs campus offers immersive and experimental teaching methods.
All the answers to your questions
Find the most frequently asked questions and get quick, comprehensive answers about our programs and much more.
Grenoble Ecole de Management’s MSc programs are intensive, internationally recognized graduate degrees designed for students who wish to specialize in a specific area of business, such as finance, marketing, innovation, sustainability, or digital technology. These programs combine academic excellence with practical experience to prepare students for international careers.
MSc programs are open to applicants with a bachelor’s degree (180 ECTS or equivalent) who have a strong academic record, a solid command of English, and a genuine interest in specializing in management. Whether you come from a background in business, engineering, economics, or science, your motivation and potential are essential.
Graduates of our MSc programs enter the job market with solid expertise and an international outlook. Career opportunities include positions such as financial analyst, brand manager, project manager, data strategist, sustainability consultant, or business development manager—depending on the chosen specialization. Our programs are designed to meet the real needs of the market.
Yes, all MSc programs at Grenoble Ecole de Management are taught entirely in English and are recognized worldwide. The school has triple accreditation (AACSB, EQUIS, AMBA), guaranteeing high academic standards and excellent international employability. You will also study alongside an international and diverse group of students.
Absolutely. Each MSc includes a mandatory internship or professional experience period as part of the curriculum. Students also benefit from career coaching, networking events, company visits, and job fairs to enhance their professional development and build a strong resume before graduation.
Applications are made directly through our online platform. You will need to provide your transcripts, a resume, proof of English proficiency (such as TOEFL, IELTS, or equivalent), a cover letter, and references. Shortlisted candidates will be invited for an interview. It is strongly recommended that you apply early as places are limited.
Your academic background
Courses fall semester (september to december)
- Strategic Management
- Research Methods
- Accounting
- Managing Global Teams
- Project Management
- Managerial Economics
- International Negotiations
- Corporate Finance
- Marketing Management
- Sustainability Transition in International Business
- Design Fiction
- Languages
Courses spring semester (january to march)
- Consumer Behavior
- Strategic and Geopolitical Intelligence
- Intercultural Dynamics of Organizations
- Corporate Geopolitics
- Responsible Leadership
- Managing Global Teams
- Languages
+ Immersive business trip (one week)
Courses fall semester (september to december)
- Advanced Research Methods
- Operational and Digital Marketing
- Event Management and Sponsoring
- Strategic Management of Sport & Outdoor Markets
- Sustainability in Sport & Outdoor Markets
- Designing the Next Generation of Sports and Outdoor Experiences
- Strategic Influence and Ethical Marketing in Sports and Outdoor Markets
- Languages (optional)
Courses spring semester (january to march)
- Legal context of Sport & Outdoor Markets
- Outdoor, Sports & Technologies
- Project Management: the Art of “Co”
- Designing the Next Generation of Sports and Outdoor Experiences
- Measuring Business Performance
- Live Business Case
- Languages (optional)
Choose between :
Professional experience – 3 to 6 months
Start-Up Project – 4 to 5 months
Professional certificate
Year 1: April to September
Year 2: March to July and July to December
Program specifics
Immersive Business Trip
Our MSc students take part in a one-week immersion within a major European sport and outdoor ecosystem (Berlin, London, Amsterdam, Barcelona, etc.).
They visit companies, start-ups, and international brands, meet with industry professionals, and gain behind-the-scenes access to leading sporting events and organizations.
This business trip provides hands-on experience of how the industry operates, while allowing students to expand their professional network and prepare for future internships or career opportunities.
Students are actively involved in organizing the trip, strengthening their project management and teamwork skills in an international environment.
The skills targeted by the diploma
Analyze sports and outdoor markets and business models.
Innovate and design impactful products and services.
Deploy digital and omnichannel marketing strategies.
Lead collaborative projects and inspire high-performing teams.
Integrate sustainability and responsibility into business strategies.
Communicate ethically and exert influence effectively.
Explore emerging technologies and AI applications in sports and outdoor industries.
How to ensure your degree is recognized worldwide?
All GEM MSc programs are internationally recognized by the prestigious higher education accreditation bodies, AACSB and EQUIS, and are equivalent to a level 7 degree on the European Qualifications Framework, in compliance with the Bologna Agreement for a master’s degree, comprised of 120 ECTS credits.
Life in France – A Blend of Culture and Innovation
Studying in France offers a unique opportunity to experience a rich cultural heritage, world-class education, and a vibrant lifestyle. From historic cities and stunning landscapes to cutting-edge research and innovation hubs, France provides an environment that fosters personal growth, academic excellence, and professional opportunities. Students benefit from a high quality of life, excellent public transport, and a thriving student community across the country.
Located in the heart of the Alps, GEM’s Grenoble campus combines innovation, nature, and an outstanding quality of life. Students enjoy close proximity to mountains perfect for skiing, hiking, and mountain biking, while studying in a city known as a scientific and technological hub. Grenoble hosts numerous start-ups, research centers, and international companies, offering students ample opportunities for collaboration, internships, and projects. The city’s compact size allows for a lively and accessible student life.
GEM’s Paris-Pantin campus places students at the center of a European hub for innovation and entrepreneurship, surrounded by leading companies, start-ups, and international institutions. Studying in Paris means access to the cultural, economic, and political capital of France, with unparalleled opportunities to attend conferences, professional networks, and cultural events. The campus combines a modern, collaborative environment with the resources of a global metropolis, offering students the ideal setting to develop creativity, innovation, and career prospects.
GEM has been awarded the Bienvenue en France Level 3 label for welcoming international students.
GEM has been awarded the state-certified “Bienvenue en France” level 3 label, attesting to the excellence of its welcome and support for international students.
Do you have any questions?
Please feel free to contact our training advisors if you have any questions about our programs or admission processes, or if you would like to discuss your professional goals. Our teams are available to help you choose the path that best suits your ambitions.