Luxury event

In this course, you will learn to evaluate the principles of event management for a luxury brand. You will be asked to design and organize a real event for a prestigious brand.
You will actively participate in all stages: design, planning, promotion, implementation, and post-event communication, in a professional setting.
At the end of this experience, you will be able to analyze the key success factors of luxury events and implement an effective communication strategy for the event you have organized.

International experience

Opportunities for exchange semesters or professional experience
Choose from leading university partners around the world
Mandatory for French nationals

Professional track

Professional experience: Three- to six-month internship or job anywhere in the world
Start-up project: Four to five months of full-time work on your idea with the support of a mentor (your project must be approved by the training center)
Professional certificate: Students choose from a catalog of online professional certificates developed by GEM

Live Business Case

Based on a real company in the gastronomy, hospitality, and luxury industry, the Live Business Case will give students the opportunity to reflect on and integrate all aspects of the program. Students will analyze a specific business problem and use their skills and knowledge to contextualize the issues and propose recommendations. This work is done in small groups and spans five months. The case study assessment will be based on group work with a group presentation to the company and moderated according to individual oral performance.

Teaching Methods

Interactive and experiential learning inside and outside the classroom.

• Languages

Learning a foreign language is an integral part of the degree program. Non-French speakers can choose from a number of other languages at the beginner level.

• Final thesis

The specialized final thesis is one of the key components of the second year of the program. Students begin in September and complete it at the end of the academic year.

All GEM MSc programs are internationally recognized by the prestigious higher education accreditation bodies, AACSB and EQUIS, and are equivalent to a level 7 degree on the European Qualifications Framework, in compliance with the Bologna Agreement for a master’s degree, comprised of 120 ECTS credits.

Graduates of the Master of Science program may continue their studies with an Advanced Master.

Applicants should demonstrate excellent written and oral communication skills, strong interpersonal abilities, and a clear motivation to pursue an international career. No prior professional experience in fashion, design, or luxury management is required, but a solid understanding of the industry and a clear vision of how the program will help achieve career goals are essential.

The Graduate Management Admission Test (GMAT) is not required for this program.

You may submit your application before receiving your final test results or transcripts/diploma certificates. If the rest of your application meets our criteria, we can issue a conditional offer, which will become final once the required documents have been provided.

Paris Campus

2-year program:

• 1st year: €13,250
• 2nd year: €13,950

1-year program (direct entry into the 2nd year):

• 2nd year: €17,950

*Fees cover tuition, project supervision, and access to GEM facilities. They do not cover accommodation, meals, insurance, visas, or personal expenses.

Financial Support, Scholarships, Banking Offers, Student Jobs… Several solutions are available to support you in your study plans and make our programs more accessible.

GEM Financial Advisor is a platform designed to help you navigate financing options and find the solution best suited to your situation. It allows you to:

• Explore all available funding options (loans, scholarships, etc.)
• Identify the financing solution that fits your situation
• Quickly access the relevant contacts for each option

Internships are an integral part of all GEM programs, from the Bachelor to the Master level, with placements lasting 2 to 6 months each year, either in France or abroad. These hands-on experiences serve as a bridge between academic learning and the professional world, allowing students to explore different roles, industries, and career paths while developing valuable skills and professional networks.

Internships are a key asset for employability, helping students refine their career goals and often leading to full-time job offers even before graduation.

Turn Your Idea into Action with the GEM Incubator

With IncubaGEM, you can launch your entrepreneurial project while continuing your studies. Support is both personalized, with guidance from experienced mentors, and structured, through workshops, targeted training, and access to a dedicated coworking space.

Since 2011, over 400 projects have been supported, giving rise to notable startups such as Lokki, Wizbii, Détective Box, and Champiloop. Entrepreneurship at GEM means joining a dynamic, committed ecosystem where ideas are tested, nurtured, and grown alongside experts and alumni.

Have questions about our MSc programs?

Connect with our International Recruitment Team to get personalized guidance on programs, the application process, and your future career opportunities. Our dedicated advisors are here to help you choose the program that best aligns with your ambitions and professional goals.