
Bachelor in Management for high-level athletes
- Program formatAdapted for high-level athletes
- Duration1 year to 4 years
- CampusOnline
- LanguagesFrench
- Diploma3-year Bachelor's Degree
- Program formatAdapted for high-level athletes
- Duration1 year to 4 years
- CampusOnline
- Diploma3-year Bachelor's Degree
Unique in France, our training programs dedicated to high-level athletes (HLA) enable them to live their sporting career to the full while pursuing higher education. Our distance learning program is fully adapted to the life of a high-level athlete. So you can reconcile your sporting ambitions with your studies.
Join our 100% distance learning Bachelor’s program with none or 1 year or 2 years of higher education. Earn a 3 years of higher education diploma and become a customer relations or digital marketing manager, or continue your studies with a Master’s degree.
Course strengths
- A rhythm adapted to the constraints of high-level athletes (duration and adjustments)
- Personalized student follow-up with a dedicated coordinator throughout the course
- Weekly interaction with teachers and the class
- A dedicated teaching team (course facilitation, online interaction, videoconferencing…)
- 100% distance learning
- Courses available 24/7 via e-learning
- An internal network with 200 HLA students currently in training
- An attachment to a promotion
- 1 integration seminar and 1 seminar per year in Grenoble: cohesion, interactive courses, end-of-year exams.
- An alumni network : GEM Alumni (330 HLA students and 49,000 alumni)
- 3 training periods, adaptable to sporting constraints.
- Support from the coach center to reflect on your professional project
- Career center support to help you with search tools and strategy
Objectives
Our Bachelor’s degree in Management aims to train multi-skilled generalist managers with a genuine business culture, capable of evolving within sales, marketing and digital functions, in all types of structures and business sectors.
Target skills
- Analyze a company’s strategic positioning
- Operationalize sales and marketing strategy activities
- Deploy collaborative work and project management practices
- Manage a sales or marketing development project in a digital context
- Mobilize decision-making and performance monitoring tools
Find out more about the skills targeted by this program on France Compétences, sheet no. 36263 (in French)
- Requested experience1 - 3 years, None
- VPL accessibilityAccessible
- PRM accessibilityAccessible
State-approved
Bachelor’s degree (BAC+3), Level 6 qualification registered with the RNCP (French National Register of Professional Certifications)
Certification registration date: February 12, 2024
Certifying body: Grenoble Ecole de Management
Exact name of the certification: DipViGrL – Advanced Diploma in Digital and Business Development.
The training program is based on a varied, interactive teaching approach: theoretical input, group activities, role-playing and experience sharing. All courses are designed and delivered via e-learning by a dedicated, certified teaching team.
Core Courses
- 1 integration seminar
- Personal development workshops: communication skills, methods, internship search techniques, personal branding
- 2 modern languages
- Examples of courses (subject to change): marketing, project management, intercultural and team management, accounting, law, digital culture, IT tools.
- Personal development workshops: negotiations and intercultural relations – International preparation
- 2 modern languages
- Examples of courses (subject to change): human resources management, business development, consumer behavior, technology management, project management, geopolitics; entrepreneurship, finance…
- Compulsory work experience: 8 to 12 weeks’ internship in France or abroad
- Position the company as a whole and manage complexity
- Personal development workshops: building and developing your leadership – Design your life
- A specialization in digital marketing & communications
- 2 modern languages
- Examples of courses (subject to change): corporate social responsibility (CSR), logistics, leadership, management, international marketing strategy…
Assessment and validation procedures
Assessment takes the form of continuous assessment (individual work and group projects, written or oral work depending on the module) and mid-term exams.
In the event of partial validation of the targeted professional certification, the blocks of validated skills are acquired and are the subject of a certificate (certification of blocks of skills).
Pedagogy
- 100% distance learning
- Courses available 24/7 via e-learning
- A rhythm adapted to the constraints of high-level athletes(duration and adjustments)
- Weekly interaction with teachers and the class.
Once you’ve completed your training, you’ll be able to land a job as an expert manager in customer relations and digital marketing, or continue your studies with a Master’s degree!
Target professions
Job opportunities vary according to the specialization chosen in 3rd year and your experience in internships and work-study programs. The “business development and entrepreneurship” specialization leads to careers in :
- Business developer
- Business development project manager
- Business Manager
- Key account manager
The “digital marketing and communication” specialization leads to careers in :
- Digital marketing project manager
- Web product marketing project manager
- Online marketing manager
- Communications manager
- Community manager
Professional experience
At the end of the course, students will have at least 16 months’ significant professional experience :
- internships of 2 to 3 months/year in France or abroad in 1st and 2nd years
- 3rd year sandwich course
Admission
This program is accessible after completion of a French baccalaureate (all specializations are accepted) or no year of higher education. It can also be taken after one year of higher education (60 ECTS credits) or 2 years of higher education (120 ECTS credits).
Step 1: I apply
- I’m applying for 1st year on Parcoursup or through a club agreement if I’ve already passed or will pass my French baccalaureate or equivalent diploma.
- I’m applying directly for 2nd or 3rd year through a club agreement if I’ve already completed or will be completing 1 or 2 years of higher education.
Step 2: I take my English test
Step 3: I take the oral test
Tuition Fees
€7,000 per year
Have Questions? Feel free to contact our program advisors with any questions about our programs, admission processes, or to discuss your professional goals. Our team is here to help you choose the path that best fits your ambitions.

Apply to GEM
Choose the admission path that suits you the best to apply for this program.
Registration for a live session
Contact details
* Required fields
Register to an event
Contact details
* Required fields