Laura Lavertu
- Consumer Behavior
- Experimental Design
- High Tech
- Experential Marketing
- Social Marketing
- Quantitative Methods
- Virtual Worlds
- Social Networks
- Social Sciences and Technology
- Cowan K., Marder B., Lavertu L., Li J., 2026.(How) Does the Number of Followers Impact the Success of Influencer Marketing? A Construal Level PerspectiveJournal of Advertising Research: Online first
- Harker M. J., Lavertu L., 2025.Gaming the system
- Oliver S., Marder B., Lavertu L., Cowan K., Javornik A., Osadchaya E., 2025.The hustle is real: an examination of the self-related consequences of consuming idealized self-promotional content on LinkedInInformation, Technology and People, 38, 5: 2220-2248
- Lavertu L., Kulow K., Cowan K., Marder B., 2025.Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as InfluencersJournal of Advertising Research, 65, 4: 484-499
- Marder B., Javornik A., Qi K., Oliver S., Lavertu L., Cowan K., 2024.Does LinkedIn cause imposter syndrome? An empirical examination of well‐being and consumption‐related effectsPsychology and Marketing, 41, 3: 492-511
- Osadchaya E., Marder B., Yule J. A., Yau A., Lavertu L., Stylos N., Oliver S., Angell R., Regt A. D., Gao L., Qi K., Zhang W. Z., Zhang Y., Li J., AlRabiah S., 2024.To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industryBusiness Horizons, 67, 5: 571-581
- Marder B., Yau A., Yule J., Osadchaya E., Angell R., Zhang W., Oliver S., Lavertu L., Stylos N., Kang Q., Gao L., Alrabiah S., de Regt A., Zhang Y., Li J., 2024.What Drives Advertisers Toward or Away From Immersive Virtual Spaces?Journal of Advertising Research, 64, 3: 255–283
- Marder B., Oliver S., Yau A., Lavertu L., Perier C., Frank M., Cowan K., 2021.Impression formation of PhD supervisors during student-led selection: An examination of UK business schools with a focus on staff profilesThe International Journal of Management Education, 19, 1: 100453
- Lavertu L., Marder B., Erz A., Angell R., 2020.The extended warming effect of social media: Examining whether the cognition of online audiences offline drives prosocial behavior in ‘real life’Computers in Human Behavior, 110, September: 106389