The identified victim effect is the phenomenon in which people tend to contribute more to identified than to unidentified victims. Kogut and Ritov (2005a) found that the identified victim effect was limited to a single victim and driven by empathic emotions. In a pre-registered experiment with an online U.S. American MTurk sample on CloudResearch (N = 2003), we conducted a close replication and extension of Experiment 2 from Kogut and Ritov (2005a). The replication findings failed to provide empirical support for the identified single victim effect hypothesis since we found no evidence of differences in willingness to contribute when comparing a single identified victim to a single unidentified victim. (η2p = .00, 90% CI [0.00, 0.00]), and no indication for the target article’s interaction between singularity and identifiability (original: η2p = .062, 90% CI [0.01, 0.15]; replication: η2p = .00, 90% CI [0.00, 0.00]). Extending the replication to conduct a conceptual replication of Kogut and Ritov (2007), we investigated a boundary condition of the effect - group belonging. We found support for an ingroup bias in helping behaviours and indications for empathic emotions and perceived responsibility contributing to this effect. We discuss differences between our study and the target article and implications for the literature on the identified victim effect.

This study explored the relationship between egoistic, altruistic and biospheric values and pro-environmental attitudes, as well as their impact on the pro-environmental behaviours of Indian consumers. India is currently facing the burgeoning challenge of a rapidly increasing urban population, which is leading to waste segregation issues in households and the need for sustainable green products due to rising awareness among consumers. The goal of this research was to understand the effect of Indian consumers’ values and pro-environmental attitudes on the following three specific behaviours: waste-sorting intention, green-consumption intention and social-activity intention. The authors found that values were positively related to pro-environmental attitudes, which in turn positively impacted the three pro-environmental behaviours. These findings suggest that, in order to strengthen individuals’ perceptions of the individual benefits of a cleaner and better environment, marketers should promote responsible consumption in tandem with government policymakers.