The MSc Marketing Strategy is a two-year program with a structured and career-oriented academic curriculum, designed to prepare you for an international career in marketing.

Interactive and experiential learning

The program is built on a dynamic teaching approach, combining in-person classes, real case studies, group projects, and guest lectures from marketing professionals. The goal: to foster learning through action and strategic thinking.

International exposure

Students can complete an exchange semester or gain professional experience abroad, thanks to a network of top academic partners. This mobility is mandatory for French students.

Career-oriented pathway

The program includes up to six months of internship or employment abroad. Students may also develop their own entrepreneurial project over several months, supported by a mentor. An online professional certificate from GEM’s catalog further enhances their profile.

Integrative case study

At the end of the program, students work in small groups on a real business case. They apply all the skills acquired to analyze a marketing challenge and propose concrete solutions, which are presented directly to the company.

Language learning

Learning a foreign language is mandatory to obtain the degree. Non-French-speaking students can choose from several beginner-level languages.

Specialized final thesis

In the second year, students complete an in-depth thesis on a strategic marketing issue, starting in September and finalized at the end of the academic year.

All GEM MSc programs are internationally recognized by the prestigious higher education accreditation bodies, AACSB and EQUIS, and are equivalent to a level 7 degree on the European Qualifications Framework, in compliance with the Bologna Agreement for a master’s degree, comprised of 120 ECTS credits.

Graduates of the Master of Science program may continue their studies with an Advanced Master.

To help you access the careers that inspire you, you can count on:

• support from the Career Center: training workshops, individual interviews, events where you can meet experts and recruiters, and more.
• the JobTeaser platform, accessible as soon as you are admitted, where you will find more than 220,000 internship, work-study, and job offers per year.
• professional experiences that you can enjoy each year (internships starting in the third year of undergraduate studies, work-study programs starting in the first year of graduate studies).
• a network of 50,000 graduates worldwide, with services for graduates that continue long after they leave school.

Applicants should demonstrate excellent written and oral communication skills, strong interpersonal abilities, and a clear motivation to pursue an international career. No prior professional experience in fashion, design, or luxury management is required, but a solid understanding of the industry and a clear vision of how the program will help achieve career goals are essential.

The Graduate Management Admission Test (GMAT) is not required for this program.

You may submit your application before receiving your final test results or transcripts/diploma certificates. If the rest of your application meets our criteria, we can issue a conditional offer, which will become final once the required documents have been provided.

2-year program:

• 1st year: €13,250
• 2nd year: €13,950

1-year program (direct entry into the 2nd year):

• 2nd year: €17,950

*Fees cover tuition, project supervision, and access to GEM facilities. They do not cover accommodation, meals, insurance, visas, or personal expenses.

Financial Aid/Scholarships

GEM provides a dedicated online platform—the GEM Financial Advisor—to help you find financing solutions, simulate student loans, and understand the various financing options available.

We recommend that students begin their search for financial aid as early as possible.
Please note that you must apply and be accepted into a program before you can apply for a scholarship or visa.

Work-Study: Excellence in Action

At GEM, the work-study format combines academic rigor with real-world experience — a true accelerator for both career development and personal growth.

Professional Experience

• Gain significant work experience while studying — a strong advantage on your CV and a powerful boost at the start of your career.
• Apply classroom knowledge directly in a professional context, developing your skills, confidence, and network.

Financial Support

• The work-study model also allows students to finance their tuition fees, while receiving a monthly salary from their host company.
• It’s a smart way to invest in your future — gaining professional experience and financial independence at the same time.
• 1,500 apprenticeship contracts signed in 2023–2024, reflecting the strength and dynamism of our programs
• A network of more than 600 partner companies in France and abroad

Internships are an integral part of all GEM programs, from the Bachelor to the Master level, with placements lasting 2 to 6 months each year, either in France or abroad. These hands-on experiences serve as a bridge between academic learning and the professional world, allowing students to explore different roles, industries, and career paths while developing valuable skills and professional networks.

Internships are a key asset for employability, helping students refine their career goals and often leading to full-time job offers even before graduation.

Special arrangements

Got an idea? Want to start a business? At any point during your studies, the Talent Office will review your project and, after examination by a committee, may propose a curriculum adjustment that allows you to pursue your studies and start a business at the same time. In this case, your work-study program can be tailored to your business project.

A 100% GEM incubator

Created in 2011, IncubaGEM, GEM’s start-up incubator, is THE driving force behind entrepreneurship at the school. Reserved for GEM students and graduates, it offers support for a maximum period of 18 months. Nearly 350 start-ups have benefited from it since 2011, including Wizbii, ISKN, Homunity, Andyamo, Lokki, and more.

Dedicated courses

Each year, courses and specializations allow you to sharpen your entrepreneurial spirit.

Discover testimonials from graduates

Do you have any questions?

Please feel free to contact our training advisors if you have any questions about our programs or admission processes, or if you would like to discuss your professional goals. Our teams are available to help you choose the path that best suits your ambitions.