The MSc in International Marketing and Business Development is a two-year program that prepares you to design global marketing strategies, identify business opportunities, and lead commercial development in an international, multicultural, and digitalized environment.

Dual degree with Hong Kong Baptist University

Students who successfully complete the first year of the program may apply for a semester abroad in Hong Kong during the second year. Up to five students are selected to earn a dual degree: the MSc in Entrepreneurship and Global Marketing, awarded by the triple-accredited Hong Kong Baptist University. This international experience strengthens your profile and includes a 5-month internship following the semester.

Live Business Cases with partner companies

Throughout the program, you will work on real-world projects in collaboration with local, international, or GEM incubator-based companies. In teams, you’ll analyze concrete business challenges, propose recommendations, and receive guidance from academic or professional mentors. Some projects may lead to internship opportunities.

Personal and professional development workshops

In addition to coursework, you’ll have access to workshops led by industry experts: individual coaching, interview preparation, personal branding, online resources, and professional communities. These tools help you refine your career goals and enhance your employability.

Active learning and continuous assessment

The program is built on innovative pedagogy combining courses, projects, simulations, and professional experience. Assessment is continuous and includes exams, a final thesis, and validation of at least 4 months of international experience (academic or professional).

Specialized academic thesis

In the second year, you will complete an applied research thesis on a topic related to marketing or business development, supervised by a faculty member. This in-depth work allows you to showcase your expertise and prepare for leadership roles.

Graduates of the Master of Science program may continue their studies with an Advanced Master.

*Based on 2023 graduates

To help you access the careers that inspire you, you can count on:

• support from the Career Center: training workshops, individual interviews, events where you can meet experts and recruiters, and more.
• the JobTeaser platform, accessible as soon as you are admitted, where you will find more than 220,000 internship, work-study, and job offers per year.
• professional experiences that you can enjoy each year (internships starting in the third year of undergraduate studies, work-study programs starting in the first year of graduate studies).
• a network of 50,000 graduates worldwide, with services for graduates that continue long after they leave school.

2-year program:

• 1st year: €13,250
• 2nd year: €13,950

1-year program (direct entry into the 2nd year):

• 2nd year: €17,950

*Fees cover tuition, project supervision, and access to GEM facilities. They do not cover accommodation, meals, insurance, visas, or personal expenses.

Financial Aid/Scholarships

GEM provides a dedicated online platform—the GEM Financial Advisor—to help you find financing solutions, simulate student loans, and understand the various financing options available.

We recommend that students begin their search for financial aid as early as possible.
Please note that you must apply and be accepted into a program before you can apply for a scholarship or visa.

Internships are an integral part of all GEM programs, from the Bachelor to the Master level, with placements lasting 2 to 6 months each year, either in France or abroad. These hands-on experiences serve as a bridge between academic learning and the professional world, allowing students to explore different roles, industries, and career paths while developing valuable skills and professional networks.

Internships are a key asset for employability, helping students refine their career goals and often leading to full-time job offers even before graduation.

Special arrangements

Got an idea? Want to start a business? At any point during your studies, the Talent Office will review your project and, after examination by a committee, may propose a curriculum adjustment that allows you to pursue your studies and start a business at the same time. In this case, your work-study program can be tailored to your business project.

A 100% GEM incubator

Created in 2011, IncubaGEM, GEM’s start-up incubator, is THE driving force behind entrepreneurship at the school. Reserved for GEM students and graduates, it offers support for a maximum period of 18 months. Nearly 350 start-ups have benefited from it since 2011, including Wizbii, ISKN, Homunity, Andyamo, Lokki, and more.

Dedicated courses

Each year, courses and specializations allow you to sharpen your entrepreneurial spirit.

Discover testimonials from graduates

Do you have any questions?

Please feel free to contact our training advisors if you have any questions about our programs or admission processes, or if you would like to discuss your professional goals. Our teams are available to help you choose the path that best suits your ambitions.