
MSc in Digital Marketing and Data Analytics
- Program formatFull-time, Work-study
- Duration1 year to 2 years
- CampusGrenoble, Paris
- Admission level3-years Degree to 4-years Degree
- DiplomaMaster's Degree
- Tuition feesFrom €13,250 / year
- Program formatFull-time, Work-study
- Duration1 year to 2 years
- CampusGrenoble, Paris
- Admission level3-years Degree to 4-years Degree
- DiplomaMaster's Degree
- Tuition feesFrom €13,250 / year
Master Digital Marketing and Data Analytics to Drive Business Performance
Why Choose the MSc in Digital Marketing & Data Analytics?
- A recognized and accredited degree: Earn a Master’s level diploma (Bac+5) recognized by the French Ministry of Higher Education and accredited internationally.
- Master key tools and technologies: Build your expertise using leading solutions such as Tableau, Power BI, R, Python, and more.
- Become a responsible leader: Learn to integrate ethics and responsibility into your marketing decisions and data usage.
- Hands-on and career-focused learning: Case studies, real-world projects, and up to 6 months of professional experience per year to boost your employability.
- International immersion: Take part in a one-week business trip to a European capital and benefit from up to 12 months of international experience.
- A multicultural environment: Study alongside students from over 20 nationalities and gain a truly global perspective.
- 100% English-taught program: Strengthen your language skills and thrive in an international setting.
- A powerful network: Join a global community of over 49,000 alumni to accelerate your career in digital marketing and data.
Learn through real-world projects, case studies, and professional experiences to develop immediately applicable skills.
Strengthen your expertise with the latest technologies: Tableau, Power BI, R, Python, and more.
Become a key player in digital marketing and data usage by integrating ethical and societal considerations into your decisions.
Meet professionals, companies, and expert speakers during dedicated events and an immersive business trip in Europe.
Study in a multicultural environment with students from over 20 nationalities and benefit from up to 12 months of professional experience abroad.
Learn from renowned professors and experts who combine academic theory with practical insights.
Take advantage of Career & Coach Center masterclasses, CV and interview workshops, job fairs, and professional events focused on marketing and digital.
Strengthen your language skills and explore new languages to enrich your international profile.
- Requested experienceNone
- VPL accessibilityAccessible
- PRM accessibilityAccessible
6 good reasons to choose GEM
GEM Alpin Campus
Located in the heart of the Alps, GEM’s Grenoble campus combines innovation, nature, and an outstanding quality of life. Students enjoy close proximity to mountains perfect for skiing, hiking, and mountain biking, while studying in a city known as a scientific and technological hub. Grenoble hosts numerous start-ups, research centers, and international companies, offering students ample opportunities for collaboration, internships, and projects. The city’s compact size allows for a lively and accessible student life.
Answers to all your questions
Lorem ipsum
Lorem ipsum
Lorem ipsum
Lorem ipsum
Lorem ipsum
Lorem ipsum
Your academic background
Fall Semester (September to December)
- Strategic Management
- Research Methods
- Accounting
- Project Management
- Managerial Economics
- International Negotiations
- Corporate Finance
- Marketing Management
- Sustainability Transition in International Business
- Design Fiction
- Languages
Spring Semester (January to March)
- Consumer Behavior
- Market Intelligence
- Corporate Geopolitics
- Responsible Leadership
- Managing Global Teams
- Languages
+ Immersive business trip (one week)
Fall Semester (October to December)
- Advanced Research Methods
- Data Vizualization for Business Analytics
- Ethics for Data Marketing
- Experimental Designs and Analyses
- Digital and Social Media Marketing
- AI, Deep Learning and Machine Learning
- Python for Marketing
- Languages (optional)
Spring Semester (January to February)
- Live Business Case
- Customer Relationship Management & Intelligence
- Marketing Analytics
- Programmatic Advertising
- Languages (optional)
Choose between :
Professional experience – 3 to 6 months
Start-Up Project – 4 to 5 months
Professional certificate
Year 1: April to September
Year 2: March to July and July to December
Program specifics
Immersive Business Trip
In the first year, experience a one-week immersion in a major European economic hub (Berlin, London, Amsterdam, Barcelona…). Meet professionals, discover international business practices, and expand your network for future opportunities.
International Experience
Possibility of a semester abroad or professional experience in another country
Access to top academic partners worldwide
Mandatory for French students
Live Marketing Case Study
Work on a real business challenge by applying all the skills acquired throughout the program. In small teams, you’ll propose innovative solutions and present your recommendations to the partner company.
Languages and Interculturality
Foreign language learning is integrated into the program. Non-French speakers can choose from several beginner-level languages to enrich their international profile.
Assessment and Graduation Requirements
Your skills will be assessed through exams, projects, professional experiences, and a final thesis. To graduate, a minimum of 4 months of international experience (academic or professional) is required.
How to ensure your degree is recognized worldwide?
All GEM MSc programs are internationally recognized by the prestigious higher education accreditation bodies, AACSB and EQUIS, and are equivalent to a level 7 degree on the European Qualifications Framework, in compliance with the Bologna Agreement for a master’s degree, comprised of 120 ECTS credits.
Your further studies after the program
Graduates of the Master of Science program may continue their studies with an Advanced Master.
- Digital Marketing Manager
- Social Media Manager
- Web Analytics Manager
- SEO/SEM Specialist
- Content Marketing Manager
- Marketing Data Analyst
- Digital Advertising Specialist
- E-commerce Manager
- Marketing Automation Specialist
- Customer Relationship Manager
- Enerfip
- Job Teaser
- L’EQUIPE
- Numberly
- Moody’s Analytics SAS
- Orange Advertising
Launch your career
To help you access the careers that inspire you, you can count on:
- support from the Career Center: training workshops, individual interviews, events where you can meet experts and recruiters, and more.
- the JobTeaser platform, accessible as soon as you are admitted, where you will find more than 220,000 internship, work-study, and job offers per year.
- professional experiences that you can enjoy each year (internships starting in the third year of undergraduate studies, work-study programs starting in the first year of graduate studies).
- a network of 50,000 graduates worldwide, with services for graduates that continue long after they leave school.
How can you enroll in the MSc in Digital Marketing & Data Analytics program?
Applicants must hold a bachelor’s degree equivalent to at least 180 ECTS credits (3-year bachelor’s degree).
Applicants must demonstrate they hold the equivalent of 240 ECTS credits to enter the 1-year track:
- A 4-year bachelor’s degree
OR - A 3-year bachelor’s degree plus at least one year of master-level studies.
Applicants must also prove they have completed the equivalent of 60 ECTS credits (1 year of study) in business-related subjects.
To ensure Grenoble Ecole de Management is the right fit for you, you may be invited to an interview. You will be informed if an interview is required after the admission committee review.
Admissions are processed on a first-come, first-served basis.
- TOEFL iBT: 80 (Institution code: 8973)
- IELTS Academic / IELTS Indicator: 6.0
- Cambridge English (Proficiency / Advanced / Business Higher) Level C1: Grade A, B, or C
- Duolingo English Test: 100
An English test waiver may be granted if your bachelor’s degree was fully taught in English (official proof required).
Not accepted: TOEIC, Institutional TOEFL / ITP.
- Official copy of your undergraduate degree or enrollment certificate with an approximate graduation date
- University transcripts: front and back, including grading scale
- CV / Resume
- One motivation letter to be completed directly in the application form (covering your academic/professional experience, reasons for choosing this program, and your intercultural awareness)
- One academic or professional reference (family members or friends are not accepted)
- Passport scan
- Internationally recognized ID photo
Tuition Fees
Grenoble and Paris campuses
2-year program:
- 1st year: €13,250
- 2nd year: €13,950
1-year program (direct entry into the 2nd year):
- 2nd year: €17,950
*Fees cover tuition, project supervision, and access to GEM facilities. They do not cover accommodation, meals, insurance, visas, or personal expenses.
Funding your education
Financial Aid / Scholarships
GEM provides a dedicated online platform – the GEM Financial Advisor – designed to help you explore financing options, simulate student loans, and better understand available funding opportunities.
We encourage students to start researching financial aid options as early as possible.
Please note that you must submit your application and secure a place in a program before applying for scholarships or visas.
Life in France – A Blend of Culture and Innovation
Studying in France offers a unique opportunity to experience a rich cultural heritage, world-class education, and a vibrant lifestyle. From historic cities and stunning landscapes to cutting-edge research and innovation hubs, France provides an environment that fosters personal growth, academic excellence, and professional opportunities. Students benefit from a high quality of life, excellent public transport, and a thriving student community across the country.
Located in the heart of the Alps, GEM’s Grenoble campus combines innovation, nature, and an outstanding quality of life. Students enjoy close proximity to mountains perfect for skiing, hiking, and mountain biking, while studying in a city known as a scientific and technological hub. Grenoble hosts numerous start-ups, research centers, and international companies, offering students ample opportunities for collaboration, internships, and projects. The city’s compact size allows for a lively and accessible student life.
GEM’s Paris-Pantin campus places students at the center of a European hub for innovation and entrepreneurship, surrounded by leading companies, start-ups, and international institutions. Studying in Paris means access to the cultural, economic, and political capital of France, with unparalleled opportunities to attend conferences, professional networks, and cultural events. The campus combines a modern, collaborative environment with the resources of a global metropolis, offering students the ideal setting to develop creativity, innovation, and career prospects.
GEM has been awarded the Bienvenue en France Level 3 label for welcoming international students.
GEM has been awarded the state-certified “Bienvenue en France” level 3 label, attesting to the excellence of its welcome and support for international students.
Pursue the program in a work-study format
Work-Study: Excellence in Action
At GEM, the work-study format combines academic rigor with real-world experience — a true accelerator for both career development and personal growth.
Professional Experience
- Gain significant work experience while studying — a strong advantage on your CV and a powerful boost at the start of your career.
- Apply classroom knowledge directly in a professional context, developing your skills, confidence, and network.
Financial Support
The work-study model also allows students to finance their tuition fees, while receiving a monthly salary from their host company.
It’s a smart way to invest in your future — gaining professional experience and financial independence at the same time.
- 1,500 apprenticeship contracts signed in 2023–2024, reflecting the strength and dynamism of our programs
- A network of more than 600 partner companies in France and abroad
Complete an internship during your program
Internships: your professional springboard
Internships are an integral part of all GEM programs, from the Bachelor to the Master level, with placements lasting 2 to 6 months each year, either in France or abroad. These hands-on experiences serve as a bridge between academic learning and the professional world, allowing students to explore different roles, industries, and career paths while developing valuable skills and professional networks.
Internships are a key asset for employability, helping students refine their career goals and often leading to full-time job offers even before graduation.
Bringing your entrepreneurial project to fruition
Special arrangements
Got an idea? Want to start a business? At any point during your studies, the Talent Office will review your project and, after examination by a committee, may propose a curriculum adjustment that allows you to pursue your studies and start a business at the same time. In this case, your work-study program can be tailored to your business project.
A 100% GEM incubator
Created in 2011, IncubaGEM, GEM’s start-up incubator, is THE driving force behind entrepreneurship at the school. Reserved for GEM students and graduates, it offers support for a maximum period of 18 months. Nearly 350 start-ups have benefited from it since 2011, including Wizbii, ISKN, Homunity, Andyamo, Lokki, and more.
Dedicated courses
Each year, courses and specializations allow you to sharpen your entrepreneurial spirit.
Do you have any questions?
Please feel free to contact our training advisors if you have any questions about our programs or admission processes, or if you would like to discuss your professional goals. Our teams are available to help you choose the path that best suits your ambitions.

Apply to GEM
Choose the admission path that suits you the best to apply for this program.
Registration for a live session
Contact details
* Required fields
Register to an event
Contact details
* Required fields