Certification Optimize customer relations
The program At a glance
- Program formatPart-time
- DurationShort program
- CampusGrenoble, In-house, Paris
- LanguagesFrench
- Admission level1-year Degree to No Higher Education
- DiplomaCertification
- Tuition fees€4,900 eligible for CPF (French personal training account)
- Program formatPart-time
- DurationShort program
- CampusGrenoble, In-house, Paris
- Admission level1-year Degree to No Higher Education
- DiplomaCertification
- Tuition fees€4,900 eligible for CPF (French personal training account)
From customer culture to profitability! Become an expert in customer relations, contribute to the ROI of your actions through a distinctive customer experience.
As a manager in a service company, you want to develop your managerial skills (hierarchical or cross-functional) with teams dedicated to customer service. In a highly competitive market, with ever-increasing loyalty issues, customer relationship management is becoming a key factor in overall company performance. The “Optimize Customer Relations” certificate enables you to acquire the attitudes, skills, and tools needed to develop a customer culture in your company. This training course is built around numerous case studies and practical exercises and includes individualized support (individual project tutoring). You’ll be able to put what you’ve learned into practice quickly.
Why take this program? 5 key points
- Share the fundamentals of a true customer culture to make customer relationship policies more profitable.
- Understand how and why customer relations strategies impact customer capital and profitability.
- Adopt a strategy for identifying, acquiring, and retaining the best customers, in line with corporate culture and genuine customer orientation.
- Implement a differentiating customer experience and identify the best actions and practices while maximizing their effectiveness.
- Deal with complex customer relations issues by identifying possible actions to address them.
This program is offered on an in-company basis.
6 good reasons to choose GEM
A World-Class School GEM is among the top 1% of business schools worldwide to hold the triple accreditation EQUIS, AACSB, and AMBA. Renowned for its academic excellence, the school ranks in the top 8 in France and the top 25 in Europe. Several of its programs are recognized among the best in the world in international rankings (Financial Times, QS).
A Unique Immersive Teaching Approach Thanks to the innovative 60/20/20 teaching model, students discover new ways of learning by combining in-person classes, distance learning, and off-campus experiences (fieldwork in real-world environments, in companies, internationally, etc.). This approach enables them to benefit from a 360° learning experience focused on action and experimentation.
An Open Door to the World Firmly international in outlook, GEM relies on a network of more than 230 partner universities worldwide to offer students unique experiences abroad: academic exchanges, double degrees, impact-driven missions, and more. These opportunities enable students to broaden their horizons and build a distinctive international profile.
Guaranteed Employability A pioneer of work-study programs among leading management schools, GEM offers this learning format across 25 programs, from post–high school to Master’s level (Bachelor’s +5). A true springboard to employment, work-study programs combine academic courses with professional immersion, enabling students to learn differently while benefiting from partial funding of their studies. In 2024–2025, 1,700 students chose the work-study option at GEM.
An Inspiring Learning Environment Across its three campuses, every learning space at GEM is designed as a true place for living and experimentation. Students thrive within an inspiring and stimulating ecosystem that offers unique experiences—between the Alps, Paris, and international hubs—allowing them to learn, push their limits, and grow.
An Innovation Ecosystem Rooted at the heart of the “European Silicon Valley,” GEM operates in an environment where innovation is created, tested, and scaled. As a committed player in the tech and scientific ecosystem, the School is a member of GIANT, a center of excellence bringing together leading research laboratories, higher education institutions, strategic competitiveness clusters, and global companies. This unique ecosystem enables students to engage closely with the innovations that are transforming organizations and society.
Grenoble Campuses
GEM Grenoble – Alpine Campus
Located between scientific hubs, startups, and the Alpine mountains, GEM’s main campus embodies Grenoble’s DNA: pioneering, committed, and international.
Just steps from the city center, it welcomes a multicultural community representing 120 nationalities in a vibrant building that hosts a rich student life, numerous events, and frequent interactions with local companies. A campus where ideas flow and projects come to life, in an environment that is both stimulating and welcoming.
Eligibility
Managers (line or cross-functional management) wishing to strengthen their skills in customer-focused functions, in particular:
- Customer Relations Training and Services Manager
- Customer Relations Manager
- Customer Experience Manager
- Internal Customer Relationship Manager
- Customer Culture Project Manager
Your profile to apply
- Hold a level 6 diploma or higher.
- Or hold a level 5 qualification and have at least 2 years of professional experience.
- Or hold a level 4 qualification and have at least 3 years of significant professional experience.
Possibility of Validation of personal and professional skills (VAPP in French) in compliance with Grenoble Ecole de Management’s established procedure.
This program is also available on an in-company basis. To deploy it in your company, contact Fabienne Le Floc’h, who will study your project. Implementation times can vary from 1 to 6 months, depending on your needs and specific requirements, and the training methods defined together.
Admission calendar
Recruitment at the end of 2023 for the class starting at the beginning of 2024 on the GEM Paris campus.
Tuition fees
As this certification is listed in the Répertoire Spécifique of France Compétences, it can be financed via the training account (CPF in French).
Applications are made exclusively by teleprocedure on the France Compétences website.
Course fee for individual registration
€4,900 net of tax.
Excluding “Become a COS Expert” option.
Possibility of a customized certificate, adapted to the specific needs of a company, for a number of participants ranging from 10 to 20. Cost: consult us.
Training account-eligible (CPF in French)
Do you have any questions?
Feel free to contact our admissions advisors for any questions about our programs, the application process, or to discuss your professional goals. Our teams are available to help you choose the path that best aligns with your ambitions.