Bachelor in Management

3 CAMPUSES TO CHOOSE FROM FOR YOUR STUDIES
Grenoble or Lyon, for the first two years.
Grenoble or Paris for the third year of the work-study program.

SHALL WE MEET UP?
Our teams attend numerous student fairs throughout France.
All dates & locations here

For any questions:      

French and European students : book an appointment with our advisors       

International students (except Europe) : please contact our International Recruitment Officers       
 

Program Highlights

This program will enable you to:

• Gain extensive work experience: a minimum of 16 months in the workplace (two internships, 1-year work-study program, company visits, masterclasses, etc.)
• Open your horizons: 2 to 4 months abroad and two foreign languages are compulsory
• A unique pathway: enter directly into the third year of a work-study program after completing two years of higher education, and benefit from the academic and professional environment of a renowned Grande École.
• Test and experiment through innovative teaching methods and project management
• Get to know yourself and get support in drawing up your career plan
• Benefit from unlimited career coaching during and after your studies at Grenoble Ecole de Management (GEM): personalized advice from coaches, recruitment events, help with your internship and job search, access to the GEM job website with thousands of internships, work-study and job offers from our corporate partners.
• Join our network of 49,000 alumni

The Bachelor's degree in Management is also available in a format adapted to high-level athletes.

 Discover the program in just few minutes with Agnès Plessis-Brandi, the Program Director 

A partnership of excellence

If you choose to complete your first two years of the Bachelor's degree in Management in Lyon, you will study at the Institut Notre Dame des Minimes, a renowned institution located in the hills above Lyon, in Fourvière. You will follow the Bachelor program in a privileged setting, getting a head start on preparing for the Grandes Écoles entrance examinations, supported by teachers from Les Minimes' preparatory classes. A challenging and stimulating springboard to get your educational journey off to a good start.

Program Objectives

Throughout the program, students acquire key skills in management, marketing, and business development, while developing their independence, analytical skills, and entrepreneurial spirit.

Upon completion of the programme, graduates will be abble to:

• Study the fundamentals of management 
• Acquire a solid business culture, connected to current issues and your chosen specialization (marketing, business development, entrepreneurship, digital communication, tourism & mountains, etc.) 
• Develop versatile skills applicable to all organisations and sectors 
• Build your career plan through contact with companies 
• Strengthen your critical thinking, autonomy and capacity for action 
• Prepare to enter the workplace or continue your studies at Master's level

Skills and Learning Outcomes

Upon completion of the program, graduates will have the essential skills to perform management, marketing, and business development functions in a variety of environments.

In particular, they will be able to:

• Analyze a company's strategic positioning
• Manage a sales strategy that takes CSR issues into account 
• Implement activities driving digital customer loyalty and experience 
• Deploy inclusive collaborative working, project management and innovation practices 
• Use decision-making and performance monitoring tools 
• Conduct an in-depth, rigorous study of a professional issue

In the third year, the chosen specialization allows students to consolidate these skills and assert their professional profile:

• Business Development & Entrepreneurship: business development, customer portfolio management, business creation or management.
• Marketing & Digital Communication: brand strategy, multichannel communication, content marketing, and digital performance.

One day with Juliana, a GEM's Bachelor in Management student - in French