Josiena Gotzsch
Département
Management et Technologie
Nationalité
Pays-Bas
Fonction
Professeur Senior
Josiena Gotzsch est Senior Professor au Grenoble Ecole de Management (GEM) en France - Département de Management & Technologie. Elle a obtenu un Doctorat in Business Administration (DBA) au Henley Management College, en Angleterre, et un diplôme d'ingénieur en design industriel à l'Université de Technologie de Delft, aux Pays-Bas.
Josiena contribue à l'intégration du design thinking dans les programmes de GEM et enseigne l'innovation par le design à différents publics, du premier cycle au MBA et à la formation des cadres. Elle a remporté le prix GEM pour l'innovation pédagogique à deux reprises : en 2016 avec un exercice intitulé "Getting Creative Again", et en 2019 avec un projet intitulé "I'll be there for you: Meaningful Projects to Strengthen GEM Community”. Elle a également été récompensée cinq fois pour son excellence pédagogique, en 2013, 2014, 2015, 2016 et 2021.
Ses recherches portent sur le design thinking, l'application du design thinking dans l’entreprise et le charisme des produits.
De 2003 à 2018, Josiena a été directrice du programme GEM-GGSB Bachelor of International Business Program (BIB). Le programme BIB a obtenu une première place partagée dans le Parisien Etudiant 2017, avec plus de 500 étudiants dans le programme BIB et 60 nationalités sur les campus de Grenoble, Paris ou Londres.
Son expérience professionnelle antérieure comprend plus d'un an de design et de développement de nouveaux produits en tant que stagiaire chez Pentagram Design London, trois ans en tant que designer industriel chez Philips Corporate Design à Groningen, aux Pays-Bas (Division des appareils ménagers et des soins personnels) et deux ans en tant que responsable du développement de produits au sein du groupe Sommer-Allibert à Grenoble, en France.
Novembre 2023
- Communication par le produit
- Design Thinking
- Développement de produits nouveaux
- Développement durable
- Innovation
- Management du design
Cours enseignés à Grenoble Ecole de Management :
- Introduction to Technology Management - Licence - De 2014 à 2017
- Innovation through Design - Master - Depuis 2008
- Industrial Design - Master - Depuis 2008
- Industrial Design - Master - Depuis 2008
- Design Thinking - Formation Continue - De 2015 à 2020
- Getting Creative - Licence - Depuis 2016
- Gotzsch J., 2023.I'll be there for you: Exploring a sense of belonging to enhance student engagementCumulus Antwerp 2023 - C3 Connectivity and Creativity in times of Conflict, Cumulus International Association of Universities and Colleges of Arts, Design and Media, Antwerp, Belgique“I’ll be there for you ... this song from the series “Friends” was produced by students at a Musical Comedy. The performers, business students from various programs, clearly enjoyed presenting their show. They worked together in a sporty and entertaining way, at an excellent level. At the end of the performance, each student was called on stage and individual contributions were valorized, showing support, warmth, and encouragement for each student. Their mutual support was remarkable. Seeing students perform with such commitment and being so supportive to each other was inspirational, specifically, since we had just discussed a decline in student’s study engagement in the classroom with staff and student representatives. What if … we could build a community with students willing to motivate one another beyond this theatre challenge, encourage one another in their studies, in the development of their creativity and in multiple other activities. A warm, supportive environment could lead to keen students, and to a greater alumni network. An exploratory project “I’ll be there for you” was born to investigate this issue. In a Design Thinking class, 101 students of 4 different programs, from bachelor to MBA’s, were asked to develop projects to reinforce peer culture, to imagine how to help each other more. During these Design Thinking projects, the insight emerged that some students are feeling lonely. From the outside it looks that students are having a great time. Knowing that some of the students feel lonely is not fitting within the culture we would like to have in our institute. Moreover, research indicates that when students have a sense of belonging, their happiness increases and with it their engagement in learning and academic performance.
- Gotzsch J., 2021.Stimuler la créativité - les leçons de la pandémieGrandes Ecoles Magazine: Online
- Gotzsch J., 2021.Energizing Creativity On-Line: Lessons from the PandemicArts Imagining Communities to Come - On-line Conference, Cumulus International Association of Universities and Colleges of Arts, Design and Media, EquateurIn January 2021, a year into the Covid-19 crisis, many academic institutes were forced to switch their education from face-to-face toward online delivery. In this virtual environment quite out of sight of their teacher, but supported by their peers, undergraduate business students were challenged to build their creative self-confidence. Whereas this course usually makes it difficult for them since they are not designers, the students were encouraged to help each other online with their individual projects. In the protective environment of on-line break-out rooms, working in small buddy teams, creativity boosted against initial pedagogical expectations. An eye-opener during the sessions was that fostering creativity happens well in the on-line sessions and even let to an unexpected self-determining working attitude and peer support by the students. Working in the virtual break-out rooms boosted peer-to-peer support and creativity.
- Gotzsch J., 2020.Functional, Beautiful and Meaningful Products: Designed to be LovedDans Der Offenbacher Ansatz. Zur Theorie der Produktsprache. Thilo Schwer and Kai Vöckler Ed.: Transcript, Bielefeld, GermanyCreating well-designed products is key to differentiating a company from its competitors. Since consumers (here, “the users”) are charmed by attractive designs, companies in competitive markets integrate a mix of charismatic elements in their products. Among others, these include functionality, aesthetics, branding, meaningful symbols, and an element of surprise. How best can they be combined and packaged so as to appeal to customers? The article proposes an overview of the various elements of product language and is intended to facilitate discussion among designers and managers. The “Offenbach theory of product language” is at the origin of this updated overview. The article further describes the use of this updated model in the context of business education and the relevance of product language.
- Gotzsch J., Le Nem A., 2017.Le Design Thinking, générateur d'idées pragmatiquesPrésences: onlineUtiliser les outils du designer pour développer des solutions innovantes et compétitives en entreprise ? Le Design Thinking, c’est l’art et la manière d’apporter des solutions inattendues à des situations complexes. Cette démarche créative, inspirée du design industriel, permet aux collaborateurs et aux managers de dépasser rationalité et idées reçues. Focus sur le travail conduit avec la SNCF
- Gotzsch J., 2017.Getting Creative Again. Awaking Your Inner Creative SelfThe Design Journal, 20, sup 1: S1072-S1079Abstract: Imaginary thinking is an important quality within companies, needed for innovation and problem solving. Yet not everyone in a company is at ease when it comes to imagination. Apart from design school graduates, the majority of people are more trained in analytical thinking. Only few business school graduates are at ease in processes demanding a creative dimension. Empowering business students to gain confidence and experience in their creative thinking is a pedagogical challenge for business schools. This paper describes a pedagogical activity that helps business students onto the path of creativity. Pushing them outside their comfort zone through a guided effort, supported by a workbook, repeatedly surprising themselves and others with unexpected solutions. This activity makes them realize that they can further muscle their imaginative mind-set. Some students happily call it the development of their inner creative self. Academic peers awarded the Getting Creative exercise for its pedagogical innovation. To cite this article: Josiena Gotzsch (2017) Getting Creative Again. Awaking Your Inner Creative Self, The Design Journal, 20:sup1, S1072-S1079, DOI: 10.1080/14606925.2017.1353051
- Gotzsch J., 2012.Designing Product Charisma: Product Meaning, Functionality and AestheticsDans Producing New Knowledge on Innovation Management. B. Chapelet, M. Le Berre Ed. Grenoble: Presses Universitaires de GrenobleA product’s desirability is influenced by functionality, brand value and newness, but also by meaningful associations inspired by its design. Companies producing consumer products for competitive markets are therefore increasingly creating products with user-focused meaningful expressions. The present chapter examines this specific aspect of the new product development process.
- Gotzsch J., 2012.Designing for a Better WorldDans Business Ethics: a Crtical Approach - Integrating Ethics across the Business World Grenoble: RoutledgeAesthetic quality is at the artistic roots of the design profession, but design means more than aesthetics only. Today, environmental constraints and social injustice have placed green and ethical issues on the agenda of designers. Embracing environmental and humanitarian questions is an appealing, exciting challenge for innovators and an opportunity for business. In some exemplary cases ethics and design truly meet; Conserve India is fighting poverty by designing fashion items out of trash, while the multinational Philips donates design expertise to confront a stunning health problem. These are exceptional stories of innovation for environment and society - Designing for a better world.
- Gotzsch J., 2011.Managing Design, Designing ManagersThe Endless End, European Academy of Management, Porto, Portugal
- Gotzsch J., 2010.Design: Appreciating Green and Ethical BorderlinesBorderline - Pushing Design over the Limits, Décathlon, Genk, Belgique
Seules les 10 dernières publications sont affichées