Sumitro Banerjee holds a PhD and MSc in Management from INSEAD, an MBA in International Business from the Indian Institute of Foreign Trade (New Delhi), and a Bachelor of Technology in Mining Machinery from the Indian Institute of Technology-Indian School of Mines (Dhanbad).
He is an Associate Professor of Marketing at Grenoble Ecole de Management (GEM), where he teaches courses on strategic and international marketing, digital marketing and advertising, brand management, product development, and the marketing of digital products and services. Before joining GEM in 2017, he was an Associate Professor and the Ferrero Chair in International Marketing at the European School of Management and Technology (ESMT) in Berlin. Previously, from 2004 to 2008, he served as an Assistant Professor of Marketing at the Martin J. Whitman School of Management, Syracuse University (New York).
With over 20 years of teaching experience across MBA, EMBA, MSc, and undergraduate programs, Sumitro has designed and led executive education programs for participants from Fortune 500 companies. He has also worked as a consultant for multiple organizations.
His research focuses on new product development, the diffusion of innovations, market entry strategies, and sales force incentives, utilizing microeconomics and game theory. His work has been published in Production and Operations Management, International Journal of Research in Marketing, and Quantitative Marketing and Economics. He serves as an ad hoc Area Editor and a member of the Editorial Review Board for the International Journal of Research in Marketing, where he was recognized as an Outstanding Editorial Review Board Member in 2023. Additionally, he has reviewed research for Marketing Science, International Journal of Research in Marketing, and Production and Operations Management.
Before transitioning to academia, Sumitro managed international trading operations at Tata Steel and served as the executive assistant to the Director of International Trade. He began his career as an engineer specializing in longwall mining equipment at Jessop and Company.