Mahmood Pedram
Département
Marketing
Nationalité
France
Fonction
Associate Professor
Associate Professor, PhD in Management Science (Purdue University) conducts theoretical research on
new product introduction strategies, including design, development, and pricing.
- Autre
- Développement de produits nouveaux
- Innovation
Cours enseignés à Grenoble Ecole de Management :
- International Marketing - Master - Depuis 2017
- Global Marketing Management - Master - Depuis 2015
- PhD Seminar in Marketing - Doctorat - Depuis 2016
- Pedram M., 2023.Optimal Competitive Product Release TimingInnovation & Product Development Management Conference, IPDM, Lecco, Italie
- Pedram M., 2022.Withholding Product Features: An Alternative Rationale for Sequential Product Introductions of Increasing QualityEMAC Annual Conference 2022, EMAC European Marketing Academy, Budapest, Hongrie
- Pedram M., 2021.Cat and Mouse: Optimal Competitive Product Release TimingEuropean Marketing Academy Conference 2021 Madrid, EMAC European Marketing Academy, Madrid, Espagne
- Pedram M., 2017.Before or After: Optimal Competitive Product Release TimingEMAC 2017 Conference, EMAC European Marketing Academy, Groningen, Pays-Bas
- Pedram M., Balachander S., 2015.Increasing Quality Sequence: When Is It an Optimal Product Introduction Strategy?Management Science, 61, 10: 2487–2494