Danilo Mura
Foreign Office Manager
MSc International Marketing and Business Development
Infos & applications At a glance
- Program formatFull-time
- Duration1 year to 2 years
- CampusGrenoble
- LanguagesEnglish
- Admission level3-years Degree to 4-years Degree
- DegreeMaster's Degree
- Tuition feesfrom €13,250 / year
- Program formatFull-time
- Duration1 year to 2 years
- CampusGrenoble
- LanguagesEnglish
- Admission level3-years Degree to 4-years Degree
- DegreeMaster's Degree
- Tuition feesfrom €13,250 / year
Become an expert in international marketing and business development
The MSc in International Marketing and Business Development prepares you to identify global business opportunities and design innovative, sustainable, and high-performing marketing strategies across both physical and digital environments. This program enables you to develop advanced expertise in a constantly evolving field while gaining solid professional experience.
By joining this MSc, you also become part of an international community of over 49,000 alumni — a powerful network that will support you throughout your global career.
A word from the program director
Why Choose the MSc International Marketing & Business Development?
81 %
of students find a job within 4 months after graduation
47 %
of graduates pursue an international career
Top
8 th
best Master's in France (QS Business Masters Ranking 2024)
- Earn a globally recognized Master’s degree: Accredited by the French Ministry of Higher Education, this MSc opens the door to an international career in marketing and business development.
- Develop strategic and operational expertise: Learn to identify business opportunities and design innovative marketing strategies to sustainably enhance company performance, both in physical and digital environments.
- Experience immersive and hands-on learning: Take part in a Live Business Case and a business trip to a major European capital, combining field learning, professional networking, and cultural discovery.
- Join an action-oriented program: Gain up to 6 months of professional experience per year, with the possibility of a work-study format in the second year depending on the program.
- Study in a multicultural environment: Join an international cohort of students from over 20 nationalities and develop your intercultural skills.
- Learn from academic and industry experts: Benefit from teaching that blends academic rigor with real-world expertise, offering training grounded in market realities.
- Boost your employability: Take advantage of career workshops, personalized coaching, interview simulations, and networking events focused on marketing and business development careers.
- Join a powerful international network: Become part of a community of over 49,000 alumni and access dual degree opportunities with prestigious partner institutions such as Hong Kong Baptist University.
Develop the skills needed to lead marketing and business strategies in multicultural and fast-changing environments.
Learn to analyze the specificities of international markets, negotiate in intercultural contexts, and adapt your approaches to local challenges.
Gain a deep understanding of growth drivers and the challenges of global business expansion.
Take part in a study trip to a major European capital, combining professional development with cultural discovery.
Work on real-world challenges in collaboration with partner companies for a hands-on, career-focused experience.
Study alongside students from over 20 nationalities and enrich your business perspective through diverse backgrounds and cultures.
Top-performing students can apply for a dual degree with Hong Kong Baptist University, a triple-accredited institution.
Take advantage of GEM’s active teaching methods and the experimental GEMLabs campus environment to develop agility, creativity, and critical thinking.
6 good reasons to choose GEM
Reconnaissance mondiale
Top 8 en France et Top 30 en Europe, GEM fait partie des 1 % des business schools triplement accréditées dans le monde (EQUIS, AACSB, AMBA).
Pédagogie immersive
Un modèle d’apprentissage unique, combinant excellence académique, expériences terrain, lien avec les entreprises et ouverture internationale, pour apprendre en expérimentant.
Dimension internationale
Alternance, stages et projets en entreprise pour développer des compétences solides et directement mobilisables sur le marché du travail.
International dimension
Exchanges, double degrees, programs taught in English and strong cultural diversity, supported by a network of 230+ partner universities, opening real opportunities for international study paths and global careers.
Employabilité durable
Des formations pensées pour renforcer l’impact professionnel, développer la valeur sur le marché et accompagner des trajectoires ambitieuses.
Esprit pionnier et engagé
Des campus ancrés dans des pôles scientifiques, technologiques et industriels de premier plan, pour former des profils curieux, engagés et capables d’agir face aux grandes
GEM Grenoble – Alpine Campus
Located between scientific hubs, startups, and the Alpine mountains, GEM’s main campus embodies Grenoble’s DNA: pioneering, committed, and international.
Just steps from the city center, it welcomes a multicultural community representing 120 nationalities in a vibrant building that hosts a rich student life, numerous events, and frequent interactions with local companies. A campus where ideas flow and projects come to life, in an environment that is both stimulating and welcoming. A second Grenoble campus is dedicated to educational innovation, it brings together several cutting-edge immersive platforms where participants experiment, test, and learn by doing.
All the answers to your questions
Find the most frequently asked questions and get quick, comprehensive answers about our programs and much more.
Grenoble Ecole de Management’s MSc programs are intensive, internationally recognized graduate degrees designed for students who wish to specialize in a specific area of business, such as finance, marketing, innovation, sustainability, or digital technology. These programs combine academic excellence with practical experience to prepare students for international careers.
MSc programs are open to applicants with a bachelor’s degree (180 ECTS or equivalent) who have a strong academic record, a solid command of English, and a genuine interest in specializing in management. Whether you come from a background in business, engineering, economics, or science, your motivation and potential are essential.
Graduates of our MSc programs enter the job market with solid expertise and an international outlook. Career opportunities include positions such as financial analyst, brand manager, project manager, data strategist, sustainability consultant, or business development manager—depending on the chosen specialization. Our programs are designed to meet the real needs of the market.
Yes, all MSc programs at Grenoble Ecole de Management are taught entirely in English and are recognized worldwide. The school has triple accreditation (AACSB, EQUIS, AMBA), guaranteeing high academic standards and excellent international employability. You will also study alongside an international and diverse group of students.
Absolutely. Each MSc includes a mandatory internship or professional experience period as part of the curriculum. Students also benefit from career coaching, networking events, company visits, and job fairs to enhance their professional development and build a strong resume before graduation.
Applications are made directly through our online platform. You will need to provide your transcripts, a resume, proof of English proficiency (such as TOEFL, IELTS, or equivalent), a cover letter, and references. Shortlisted candidates will be invited for an interview. It is strongly recommended that you apply early as places are limited.
Your academic background
The MSc in International Marketing and Business Development is a two-year program that prepares you to design global marketing strategies, identify business opportunities, and lead commercial development in an international, multicultural, and digitalized environment.
Fall Semester (September to December)
- Strategic Management
- Research Methods
- Accounting
- Project Management
- Managerial Economics
- International Negotiations
- Design Fiction
- Corporate Finance
- Marketing Management
- Sustainability Transition in International Business
- Languages
Spring Semester (January to March)
- Consumer Behaviour
- Market Intelligence
- Managing Global Teams
- Corporate Geopolitics
- Responsible Leadership
- Languages
+ Immersive business trip (une semaine)
Fall Semester (October to December)
- Advanced Research Methods
- International Marketing
- Digital Communication Strategy
- Measuring Business Performance
- Consultative Selling
- Product Management
- Financial Growth Strategies
- Legal Frameworks for International Business Development
- Customer Relationship Management & Intelligence
- E-retail and social selling
- Sales
- Languages (optional)
Spring Semester (January to February)
- Live Business case
- Business Opportunities and Scale-up Challenge
- Digital Technologies for Business
- Building Strategic Key Accounts
- Purchasing and Supply Chain Management
- Languages (optional)
Choose between :
Professional experience – 3 to 6 months
Start-Up Project – 4 to 5 months
Professional certificate
Year 1: April to September
Year 2: March to July and July to December
Program specifics
Dual degree with Hong Kong Baptist University
Students who successfully complete the first year of the program may apply for a semester abroad in Hong Kong during the second year. Up to five students are selected to earn a dual degree: the MSc in Entrepreneurship and Global Marketing, awarded by the triple-accredited Hong Kong Baptist University. This international experience strengthens your profile and includes a 5-month internship following the semester.
Immersive Business Trip in Europe
In the first year, you will take part in a one-week study trip to a major European capital (Berlin, London, Amsterdam, Barcelona…). This experience allows you to meet professionals, explore diverse business environments, and expand your international network. Students are actively involved in organizing the trip.
Live Business Cases with partner companies
Throughout the program, you will work on real-world projects in collaboration with local, international, or GEM incubator-based companies. In teams, you’ll analyze concrete business challenges, propose recommendations, and receive guidance from academic or professional mentors. Some projects may lead to internship opportunities.
Personal and professional development workshops
In addition to coursework, you’ll have access to workshops led by industry experts: individual coaching, interview preparation, personal branding, online resources, and professional communities. These tools help you refine your career goals and enhance your employability.
Active learning and continuous assessment
The program is built on innovative pedagogy combining courses, projects, simulations, and professional experience. Assessment is continuous and includes exams, a final thesis, and validation of at least 4 months of international experience (academic or professional).
Specialized academic thesis
In the second year, you will complete an applied research thesis on a topic related to marketing or business development, supervised by a faculty member. This in-depth work allows you to showcase your expertise and prepare for leadership roles.
Your further studies after the MSc International Marketing & Business Development program
Graduates of the Master of Science program may continue their studies with an Advanced Master.
81 %
find a job within 4 months after graduation
78k €
Average gross annual salary at graduation
47 %
of graduates start their career internationally
*Based on 2023 graduates
- Business Developer
- Account Manager
- Account Executive
- Sales Manager
- Business Analyst
- Product Manager
- International Marketing Manager
- Delivery Manager
- Department Manager
- Marketing and Business Developer
- AlphaSIghts
- Amazon
- AWS
- Bloomberg
- Brandalley
- Dim
- Fnac-Darty
- Front
- Hubspot
- HPE Malt
- PandG
- Rossignol
- Salesforce
- Salomon
Launch your career
At GEM, the transition to the professional world begins on day one to ensure successful career integration for all students.
- Professional Experiences: At the core of your education, internships and work-study programs provide concrete opportunities to test your skills, boost your employability, and enrich your career path.
- The Career Center: It supports you at every stage of your journey to better understand yourself, refine your career project, succeed in applications, meet companies, and secure your first job. With a team of coaches and consultants, you benefit from personalized guidance, practical workshops, and numerous events to build a professional future that suits you.
- The Jobteaser Platform – 24/7: Access all internship, work-study, and job opportunities, key resources, and upcoming recruitment events anytime, anywhere.
- Access to a Wide Professional Network: With 49,000 alumni and over 600 corporate partners, you enjoy privileged access to a vast network of professionals worldwide and across sectors to expand your contacts, learn about careers, and seize opportunities.
International in your program
Studying in France offers a unique opportunity to experience a rich cultural heritage, world-class education, and a vibrant lifestyle. From historic cities and stunning landscapes to cutting-edge research and innovation hubs, France provides an environment that fosters personal growth, academic excellence, and professional opportunities. Students benefit from a high quality of life, excellent public transport, and a thriving student community across the country.
Located in the heart of the Alps, GEM’s Grenoble campus combines innovation, nature, and an outstanding quality of life. Students enjoy close proximity to mountains perfect for skiing, hiking, and mountain biking, while studying in a city known as a scientific and technological hub. Grenoble hosts numerous start-ups, research centers, and international companies, offering students ample opportunities for collaboration, internships, and projects. The city’s compact size allows for a lively and accessible student life.
GEM has been awarded the Bienvenue en France Level 3 label for welcoming international students.
GEM has been awarded the state-certified “Bienvenue en France” level 3 label, attesting to the excellence of its welcome and support for international students.
Have questions about our MSc programs?
Connect with our International Recruitment Team to get personalized guidance on programs, the application process, and your future career opportunities. Our dedicated advisors are here to help you choose the program that best aligns with your ambitions and professional goals.
Europe
France
John-Collins Malebranche
Program advisor - France
