
Laurie Balbo, Program Director
Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations.
Your contact :
For any questions, please contact our International Recruitment Officers
You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth.
Upon completion of the program, you will be able to:
• Design and manage diverse teams within a global environment.
• Demonstrate a high-level of critical analysis of organizational, economic and geopolitical challenges with an ability express your ideas in a clear and coherent manner.
• Fully assess the ethical, environmental impact of decisions and actions of your organization.
• Understand the key challenges and functions of different departments and services within your organization and interact with them in an efficient and constructive manner.
• Generate innovative and adaptable ideas and solutions to overcome the changing environment of your organization.
• Work efficiency in a technology focused environment thus demonstrating robust digital proficiency.
• Demonstrate an in-depth comprehension of the key present and future challenges within the context of your chosen specialization.
More details on France Compétences website, sheet n° 37252.
• Prepare to work in an international environment: Gain the skills and knowledge needed to support marketing activity in an international environment.
• Learn from experts: Participate in classes taught by international marketing professionals and highly qualified academic experts.
• Network internationally: Network with top companies to explore new career opportunities and immerse yourself in a classroom with students from all around the world.
• Learn the core competencies to develop a successful career: The classes will cover four major areas: digital marketing, strategic management, marketing management and core business skills. Specific areas such as research, consumer behaviour, and customer relationship management are also covered.
• Combine academic theory with a practical approach: Learn through case studies and real-life examples to provide a hands-on approach.
• Learn how to make sound strategic marketing decisions: Develop your critical thinking and analytical skills as well as your soft skills such as presentation techniques and intercultural communication - indispensable assets for effective management in multicultural environments.
Updated 11/29/2023