The MSc Marketing Strategy is a two-year program with a structured and career-oriented academic curriculum, designed to prepare you for an international career in marketing.

Interactive and experiential learning

The program is built on a dynamic teaching approach, combining in-person classes, real case studies, group projects, and guest lectures from marketing professionals. The goal: to foster learning through action and strategic thinking.

International exposure

Students can complete an exchange semester or gain professional experience abroad, thanks to a network of top academic partners. This mobility is mandatory for French students.

Career-oriented pathway

The program includes up to six months of internship or employment abroad. Students may also develop their own entrepreneurial project over several months, supported by a mentor. An online professional certificate from GEM’s catalog further enhances their profile.

Integrative case study

At the end of the program, students work in small groups on a real business case. They apply all the skills acquired to analyze a marketing challenge and propose concrete solutions, which are presented directly to the company.

Language learning

Learning a foreign language is mandatory to obtain the degree. Non-French-speaking students can choose from several beginner-level languages.

Specialized final thesis

In the second year, students complete an in-depth thesis on a strategic marketing issue, starting in September and finalized at the end of the academic year.

All GEM MSc programs are internationally recognized by the prestigious higher education accreditation bodies, AACSB and EQUIS, and are equivalent to a level 7 degree on the European Qualifications Framework, in compliance with the Bologna Agreement for a master’s degree, comprised of 120 ECTS credits.

Graduates of the Master of Science program may continue their studies with an Advanced Master.

Applicants should demonstrate excellent written and oral communication skills, strong interpersonal abilities, and a clear motivation to pursue an international career. No prior professional experience in fashion, design, or luxury management is required, but a solid understanding of the industry and a clear vision of how the program will help achieve career goals are essential.

The Graduate Management Admission Test (GMAT) is not required for this program.

You may submit your application before receiving your final test results or transcripts/diploma certificates. If the rest of your application meets our criteria, we can issue a conditional offer, which will become final once the required documents have been provided.

2-year program:

• 1st year: €13,250
• 2nd year: €13,950

1-year program (direct entry into the 2nd year):

• 2nd year: €17,950

*Fees cover tuition, project supervision, and access to GEM facilities. They do not cover accommodation, meals, insurance, visas, or personal expenses.

Financial Support, Scholarships, Banking Offers, Student Jobs… Several solutions are available to support you in your study plans and make our programs more accessible

GEM Financial Advisor is a platform designed to help you navigate financing options and find the solution best suited to your situation. It allows you to:

• Explore all available funding options (loans, scholarships, etc.)
• Identify the financing solution that fits your situation
• Quickly access the relevant contacts for each option

Work-Study: Excellence in Action

At GEM, the work-study format combines academic rigor with real-world experience — a true accelerator for both career development and personal growth.

Professional Experience

• Gain significant work experience while studying — a strong advantage on your CV and a powerful boost at the start of your career.
• Apply classroom knowledge directly in a professional context, developing your skills, confidence, and network.

Financial Support

• The work-study model also allows students to finance their tuition fees, while receiving a monthly salary from their host company.
• It’s a smart way to invest in your future — gaining professional experience and financial independence at the same time.
• 1,500 apprenticeship contracts signed in 2023–2024, reflecting the strength and dynamism of our programs
• A network of more than 600 partner companies in France and abroad

Internships are an integral part of all GEM programs, from the Bachelor to the Master level, with placements lasting 2 to 6 months each year, either in France or abroad. These hands-on experiences serve as a bridge between academic learning and the professional world, allowing students to explore different roles, industries, and career paths while developing valuable skills and professional networks.

Internships are a key asset for employability, helping students refine their career goals and often leading to full-time job offers even before graduation.

Turn Your Idea into Action with the GEM Incubator

With IncubaGEM, you can launch your entrepreneurial project while continuing your studies. Support is both personalized, with guidance from experienced mentors, and structured, through workshops, targeted training, and access to a dedicated coworking space.

Since 2011, over 400 projects have been supported, giving rise to notable startups such as Lokki, Wizbii, Détective Box, and Champiloop. Entrepreneurship at GEM means joining a dynamic, committed ecosystem where ideas are tested, nurtured, and grown alongside experts and alumni.

Discover testimonials from graduates

Have questions about our MSc programs?

Connect with our International Recruitment Team to get personalized guidance on programs, the application process, and your future career opportunities. Our dedicated advisors are here to help you choose the program that best aligns with your ambitions and professional goals.