MSc Marketing Strategy

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For any questions, please contact our International Recruitment Officers     
 

Prepare for a Successful Career in Marketing

The MSc Marketing Strategy prepares students for a wide range of operational marketing roles and contributes to improving sustainable performance in the global marketplace by providing an excellent understanding of the operational impact of marketing decisions on corporate performance.  
  
 

Program Highlights 

Launch an international career in Marketing

•  Prepare to work in an international environment: Gain the skills and knowledge needed to support marketing activity in an international environment.  
•  Learn from experts: Participate in classes taught by international marketing professionals and highly qualified academic experts.  
•  Network internationally: Network with top companies to explore new career opportunities and immerse yourself in a classroom with students from all around the world.

Acquire the ability to make sound operational Marketing decisions at a managerial level

•  Learn the core competencies to develop a successful career: The classes will cover four major areas: digital marketing, strategic management, marketing management and core business skills. Specific areas such as research, consumer behaviour, and customer relationship management are also covered.  
•  Combine academic theory with a practical approach: Learn through case studies and real-life examples to provide a hands-on approach.  
•  Learn how to make sound strategic marketing decisions: Develop your critical thinking and analytical skills as well as your soft skills such as presentation techniques and intercultural communication - indispensable assets for effective management in multicultural environments.  
 

Why choose the MSc Programs at GEM? 

• Fully recognized and accredited by the French Ministry 
  of Higher Education 
  as a 5 year Master's degree
• Study with your peers from over 20 different nationalities
• Benefit from academic and professionnal faculty
• Up to 6 months of professionnal work experience per year
• Taught 100% in English
• Join an international community of 47 000 alumni
   

A great deal of Marketing activities has changed since the dawn of the Internet and the rise of digitalization of business. Today, having a strong in-store or mass media presence is no more a requisite to be a successful brand. Our MSc program is built to teach you the competencies needed to launch a successful global career in this rapidly changing and demanding environment. With our team of Professors (both international academics and professional experts) and with the participation of leading companies and alumni (experts in their business), we will help you to develop your skills across a wide scope of Marketing and Business related topics.”   
Laurie Balbo, Program Director