MSc Digital Marketing & Data Analytics

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Prepare for a Successful Career in Digital Marketing & Data Analytics

Our objective is to enable students to succeed in fast-paced and technology-driven environments by empowering them with highly sought-after employability skills in analyzing consumer behavior, creating effective digital marketing strategies, and making data-driven business decisions. Our MSc program in Digital Marketing and Data Analytics is an excellent choice for anyone looking to launch or advance their career in this exciting field. 

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Skills acquired 

• Design and manage diverse teams within a global environment.
• Demonstrate a high-level of critical analysis of organizational, economic, and geopolitical challenges with an ability to express your ideas in a clear and coherent manner.
• Fully assess the ethical, environmental impact of decisions and actions of your organization.
• Understand the key challenges and functions of different departments and services within your organization and interact with them in an efficient and constructive manner.
• Generate innovative and adaptable ideas and solutions to overcome the changing environment of your organization.
• Work efficiently in a technology-focused environment thus demonstrating robust digital proficiency.
• Demonstrate an in-depth comprehension of the key present and future challenges within the context of your chosen specialization.  
  
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Program highlights

Practical and Ethical Hands-On Learning

• Learn through projects, business case studies and professional experiences
• Enhance your skillset with the latest tools such as Tableau, Power BI, R, Python, and SPSS
• Become an ethically minded leader in data marketing and data use 
• Boost your career with networking opportunities
• Meet professional guest speakers and learn about their experiences and best practices
• Engage with companies during your international study trip
• Network with other international students and alumni

Expand your international experience

• Travel abroad for one week during your study trip (year 1)
• Gain up to 12 months of professional experience anywhere in the world
• Connect with our international faculty and benefit from international experience in the classroom 

Fine tune your employability and leverage your strengths during Career and Coach Center masterclasses

• A full array of CV, interviewing, and pitching workshops
• Career fairs on site, personal career coaching, and soft skills training
• Marketing- and Digital-specific career events on campus
• Learn a foreign language (French for non-French speakers or other languages for French speakers)
• French State Recognition (VISA de l’Etat and the Grade de Master)
• Degree recognized by the French Ministry of Higher Education, Research and Innovation
• Awarded degree certificate “Management stratégique d'activités internationales” is essential if you plan to work or continue your studies in Europe or overseas

Welcome to the world of Digital Marketing and Data Analytics! In today's technology-driven world, digital marketing and data analytics have become vital for companies to stay ahead of their competitors. With our MSc program, you will acquire the skills and knowledge needed to succeed in this fast-paced and exciting field. The program will help you kickstart a successful international career by equipping you with analytical tools adapted to the latest digital marketing trends. You will meet experienced faculty members, visiting professors from top universities worldwide, and inspiring business professionals. They will guide you through hands-on projects and business cases to help you gain practical skills. Join us and take the first step towards an exciting and rewarding career in digital marketing and data analytics!"   
Laurie Balbo, Program Director