Bachelor Digital & Business Development for high-level athletes

Join our 100% distance learning Bachelor's program with none or 1 year or 2 years of higher education. Earn a 3 years of higher education diploma and become a customer relations or digital marketing manager, or continue your studies with a Master's degree. 

Course strengths

Personalized support

• A rhythm adapted to the constraints of high-level athletes (duration and adjustments)
• Personalized student follow-up with a dedicated coordinator throughout the course
• Weekly interaction with teachers and the class
• A dedicated teaching team (course facilitation, online interaction, videoconferencing...)

The right tools

• 100% distance learning
• Courses available 24/7 via e-learning

The support of a network 

• An internal network with 170 HLA students currently in training
• An attachment to a promotion
• 1 integration seminar and 1 seminar per year in Grenoble: cohesion, interactive courses, end-of-year exams.
• An alumni network : GEM Alumni (over 300 HLA students and 45,000 alumni)  

Internships

• 3 training periods, adaptable to sporting constraints.
• Support from the coach center to reflect on your professional project
• Career center support to help you with search tools and strategy

Objectives

Our Bachelor's degree in "Digital and Business Development" aims to train multi-skilled generalist managers with a genuine business culture, capable of evolving within sales, marketing and digital functions, in all types of structures and business sectors. 

Target skills

• Understand your company's strategic positioning
• Manage a marketing and/or digital communications project
• Manage a small team
• Master sales and business development techniques
• Analyze the profitability and overall performance of an activity or project

Find out more about the skills targeted by this program on France Compétences, sheet no. 36263 (in French)