MSc Marketing Strategy

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For any questions, please contact our International Recruitment Officers       
 

Prepare for a Successful Career in Marketing

The MSc Marketing Strategy prepares students for a wide range of operational marketing roles and contributes to improving sustainable performance in the global marketplace by providing an excellent understanding of the operational impact of marketing decisions on corporate performance.    
    
 

Program Highlights 

Launch an international career in Marketing

•  Prepare to work in an international environment: Gain the skills and knowledge needed to support marketing activity in an international environment.    
•  Learn from experts: Participate in classes taught by international marketing professionals and highly qualified academic experts.    
•  Network internationally: Network with top companies to explore new career opportunities and immerse yourself in a classroom with students from all around the world.

Acquire the ability to make sound operational Marketing decisions at a managerial level

•  Learn the core competencies to develop a successful career: The classes will cover four major areas: digital marketing, strategic management, marketing management and core business skills. Specific areas such as research, consumer behaviour, and customer relationship management are also covered.    
•  Combine academic theory with a practical approach: Learn through case studies and real-life examples to provide a hands-on approach.    
•  Learn how to make sound strategic marketing decisions: Develop your critical thinking and analytical skills as well as your soft skills such as presentation techniques and intercultural communication - indispensable assets for effective management in multicultural environments.    
 

Why choose the MSc Programs at GEM? 

• Fully recognized and accredited by the French Ministry   
  of Higher Education   
  as a 5 year Master's degree
• Study with your peers from over 20 different nationalities
• Benefit from academic and professionnal faculty
• Up to 6 months of professionnal work experience per year
• Taught 100% in English
• Join an international community of 49 000 alumni