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Shekhar Misra


Professeur Assistant au département Marketing
Doctorate of Philosophy, Marketing, Indiana University

Domaines d'expertise

  • Création de valeur pour le client
  • Orientation marché
  • Responsabilité sociale des entreprises
  • Stratégie marketing sur les marchés matures (FMCG & Services)

Shekhar has earned his PhD in marketing from Indiana University, USA. Shekhar’s research focuses on understanding the impact of strategic marketing actions on firm performance outcomes using econometric modeling methods. Shekhar’s research investigates managerially-relevant problems and then develops appropriate conceptual frameworks to analyze them.  

Most of his projects are either under review at prestigeous journals or have been accepted and presented at major academic conferences such as American Marketing Association Conference, Theory and Practice in Marketing and Marketing Science Conference.