Example Step 1. Position in the market / 1.1 Supply Chain Identification

The company BOS (Business Office Supply) distributes 3 ranges of products :

- Office supplies (paper, pencils..)
- Office furnitures (desk, chair..
- Technology (computer, office machine..)

The customer base of the company can be segmented in 2 parts :
- Large account
- Small business

The following table shows the breakdown of the activity:

Product/Market couple Office supplies Office furniture Technology
Large account
35%
20%
0%
Small account
15%
10%
20%

This company is potentially involved in 6 different supply chains. As technology is not sold to large accounts, the number of supply chains the company is involved in goes down to 5.

Further in the study, we should compare those supply chains to find out if we can group them.
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