Grenoble Graduate School of Business (GGSB) is launching a new MSc in Fashion, Design and Luxury Management starting from September 2012. Students can opt to be based in either of GGSB’s Grenoble or London Campuses, and will have the opportunity of studying in both locations.
GGSB has chosen to work with SFD London (School of Fashion and Design, London) for this program, which will also integrate a study trip to Italy. 

From the principles of luxury brands to sectorial analysis, technology and innovation, creative fundamentals of fashion and design as well as sustainable design, students will acquire a specific know how of the unique factors involved in building and maintaining a luxury brand in this highly competitive and global environment.

Students will acquire a comprehensive understanding of the global fashion and luxury industry today and the challenges ahead, with a course which will cover:

• Branding and Brand Equity Management
• Global Leadership and People Management
• Intercultural Management and International Negotiations
• Principles of Luxury and Managing Luxury Brands
• Public Relations and Events Management
• The Legal Context of the Design and Fashion Industry
• Industrial Design
• Sustainable Luxury and Design
• Distribution Channels and Digital Marketing in the Fashion Industry…

Judith Bouvard, Dean of GGSB, said:
“The Fashion industry is one of the most important sectors in terms of investment, revenue, trade and employment. The Luxury sector is also currently one of the biggest growth industries with a projected 8% growth for this year (Bain) and does not appear to be suffering from the current financial crisis.

These sectors do require specific management expertise with more and more luxury companies seeking to recruit experts able to manage and grow their brands in fashion and design.

This Master’s program provides a unique opportunity to acquire this expertise and to build a career in this fast growing and exciting sector.”

The program

It is composed of coursework over 12 months followed by a project. Each student will undertake an internship of a minimum of three months at the end of the taught part of the program. A research techniques module will prepare students for the project phase, which consists of the writing of an individual dissertation under the supervision of a tutor.

This program is open to student with a Bachelor’s degree. No work experience is required.

• Mohammad Baydoun (DBA in Lebanon) published an article entitled “Risk mitigation for preconstruction phases of large scale development projects in developing countries” in PM World Today.
  
  
• Frances Turner (DBA in the USA) presented her work with Aurélie Merle and Pauline Fatien Diochon “How to Assess and Increase the Value of a Co-Design Experience: A Synthesis of the Extant Literature” at the 2011 World Conference on Mass Customization, Personalization, and Co-Creation: Bridging Mass Customization and Open Innovation.
  
  
• Fernando Lagrana (DBA in Switzerland) published an article in the newspaper Les Echos, “Les sept péchés capitaux du courrier électronique” on 29th November 2011.
  
  
• Fouad Moussa(DBA in the USA) published with colleague A. Waheed an article entitled “Impact of Hurricanes on Frozen Concentrated Orange Juice Future Prices Return” in International Journal of Business and Economics Perspectives (Fall 2011, Volume 6, Number 2, p 17-28).

Workshop attendees include participants from various African schools:
 

The Euro-African Campus was set up to train future high-potentials in Africa, with the vocation of also becoming a training place for African and European pedagogical researchers, in order to introduce best teaching and research practices in Africa's emerging countries.

The ultimate goal of the Euro-African Campus is to become a center for excellence in training future African high-potentials to work on the global scene.

This first workshop is jointly organised with the Agence Universitaire de la Francophonie (AUF) - a Francophone universities alliance.

Workshop

The objectives of the workshop are:
 

1. Share best teaching practices currently introduced in international business schools: evolution of management teaching methods, quality insurance, services to students, the business schools/enterprises relationship, research etc.
    
2. Identify the specificities of Management in Africa and the adaptation required when devising degree programs to be introduced in African business schools such as Masters or executive education training for managers: the need for training, adapting pedagogical methods etc.
   
3. Signature of a Memorandum of Understanding between the partner schools represented at the workshop to further strengthen the Euro-African Campus network.

The Euro-African Campus - Africa's talents

Galvanised by Moroccan economic dynamism, African businesses are striving for a structured economic and societal development. For this reason, businesses are looking for managers that are responsible, aware of sustainable management, and not only capable of understanding the characteristics of African businesses but also the issues regarding globalisation.

"Africa has taken centre stage for years and the financial crisis has made it into a market which appeals to all industrial countries, without exception. African businesses are flourishing, whether they are multinational or local with regional ambitions.
We are well aware that the battle for expansion will be won by using talent. The prime objective of the Euro-African Campus is: Identifying, revealing, accompanying, and developing talents in Africa so that they can become powerful developing contributors to African businesses on the international scene" said Thami GHORFI, director of ESCA Ecole de Management in Casablanca.

"We have launched this ambitious initiative to unearth African talent and help African businesses recruit responsible managers with a transversal vision of management", said Jean-François Fiorina, director of ESC Grenoble, one of the four schools of Grenoble Ecole de Management.

• Seven DBA students from Grenoble Ecole de Management published their research in the Special Issue of Business Leadership Review. The Special Issue on DBA Research is dedicated to selected articles which have been presented to the 3rd Annual DBA Research Symposium held in Grenoble on February 2nd & 3rd 2011 with the Association of MBAs and Grenoble Ecole de Management.
• Mohammad Baydoun (DBA in Lebanon) published his first academic article entitled “Risk Management of Large-Scale Development Projects in Developing Countries: Cases from MDI’s Projects” in the International Journal of Technology Management & Sustainable Development (2011).
• Zeina Al Hakim (DBA in Lebanon) published her first paper with Dr Yusuf M. Sidani in the International Journal of Human Resource Management  about “Work–Family Conflicts and Job Attitudes
  of Single Women: A Developing Country Perspective” (2011).
• On October 13th, 2011, Gloria Haddad (DBA in Lebanon) will present her article with Dr Séverine Le Loarne entitled “The Impact of Social Factors on Opportunity Identification: Proposition of an Integrative Model” submitted to the 7ème congrès de l’Académie de L’Entrepreneuriat et de l’Innovation (Paris).

This year, the acceptance rate was highly selective at 16% and the 4 specializations have been filled (Marketing, Strategy and Management of Innovation, Organizational Theory and Human Resources Management, Finance).

The first two years of the program will consist of a thorough training in the latest methods used in business administration research and advanced seminars in the chosen concentration. In addition to this, the students will be immediately involved in joint projects with faculty members of the school as a practical training in research.

David Axelrad landed his dream job with STMicroelectronics in Santa Clara with the help of a part-time MBA from Grenoble Graduate School of Business.