Guillaume Hervet

France

Enseignant
Professeur Assistant au département Marketing
Doctorat en sciences de l'administration, Université Laval

Domaines d'expertise

  • E-commerce
  • Marketing on line
  • Reseaux sociaux

Contact


+33 4 56 80 66 62 Bureau : F712

After doing his PhD in business administration (Université Laval, Qc, Canada), he worked as an assistant professor in marketing at Saint-Etienne School of Management (France) and specialized in digital marketing. His research interests are in the field of digital marketing and more particularly in internet advertising effectiveness and avoidance, web 2.0 (communities, social network sites) and smart objects. He joined GEM in September 2014 as a member of the marketing department.

Courses taught: social media marketing, digital marketing, consumer behavior, market research, principles of marketing 

    • Marketing - Master - Depuis 2014
    • Market Research - Licence - Depuis 2014
    • Social Media Marketing - Licence - Depuis 2014
    • Fondamentaux du Marketing - Master - Depuis 2014
    • Digital Marketing - Master - Depuis 2014
    • Comportement du Consommateur - Licence - Depuis 2014