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19 nov 2010

Un article de recherche en vidéo - From Recipe to dinner: Managing a business model portfolio

Valérie Sabatier, enseignant-chercheur au département Management, Technologies et Stratégie de Grenoble Ecole de Management, présente l'article de recherche "From Recipe to dinner: Managing a business model portfolio" dans un format vidéo original et instructif.
 

Extrait

Considering the different business models of four European biotechnology companies, we explore their business model portfolios, defined as the range of different ways they deliver value to their customers to ensure both their medium term viability and future development.

A firm's portfolio can help balance the levels of promise and interdependency with other firms of its different business models, and help it articulate and finance its activities in the medium run to ensure idiosyncrasy to protect its future health.

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