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Interactive Marketing Techniques/Web 2.0
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2-3 March, 2009
Discover how to drive business results through new interactive marketing techniques
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Seminar presentation video by Sharon Crost
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Target Audience
For Operational and Marketing executives in all disciplines who need to learn how to adopt the most effective plans to promote their business, products and services.
Objectives:
After this intensive operational seminar, you will be able to:
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Create interactive strategies aligned with your company’s brand.
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Explore new tools, emerging practices and innovations (web 2.0/3.0) to increase awareness and revenue for your activity.
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Measure performance and ROI of marketing campaigns.
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Program Content
Over 2 days, we shall explore:
- An overview of a successful integrated marketing program
- Why and how to measure marketing performance results
- Search Marketing: What is it and why is it so “hot”?
- Effective word of mouth (buzz/viral) marketing
- User Generated Content: Social networking, Blogging and “Managing” influencers
- Permission, Confidentiality and Privacy issues
- Industry trends and innovation (Consumer versus Enterprise, vertical segments)
- Business Cases: Best practices/Success Factors and cases specific to participants
- Discussions and presentations of participants’ generated interactive marketing plans
Biography of the trainer: Sharon Crost
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Over 20 years marketing experience working in Europe and the U.S
Directs multi-million dollar interactive campaign strategies for top-tier accounts in the USA
Has worked with major multi-nationals managing diverse teams and major marketing campaigns, and generates funds and awareness for non profits companies.
Regularly intervenes in English business courses for Grenoble Ecole de Management
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“I have attended more sales and management courses than I can remember, but never a course with so much dynamic relevance and interaction. Brilliant!” participant’s evaluation.
Information
E-mail execed@grenoble-em.com or call (+33) 4 76 70 65 53.
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