2-3 March, 2009
Discover how to drive business results through new interactive marketing techniques
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Seminar presentation video by Sharon Crost
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Target Audience
For Operational and Marketing executives in all disciplines who need to learn how to adopt the most effective plans to promote their business, products and services.
Objectives:
After this intensive operational seminar, you will be able to:
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Create interactive strategies aligned with your company’s brand.
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Explore new tools, emerging practices and innovations (web 2.0/3.0) to increase awareness and revenue for your activity.
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Measure performance and ROI of marketing campaigns.
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Program Content
Over 2 days, we shall explore:
- An overview of a successful integrated marketing program
- Why and how to measure marketing performance results
- Search Marketing: What is it and why is it so “hot”?
- Effective word of mouth (buzz/viral) marketing
- User Generated Content: Social networking, Blogging and “Managing” influencers
- Permission, Confidentiality and Privacy issues
- Industry trends and innovation (Consumer versus Enterprise, vertical segments)
- Business Cases: Best practices/Success Factors and cases specific to participants
- Discussions and presentations of participants’ generated interactive marketing plans
Biography of the trainer: Sharon Crost
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Over 20 years marketing experience working in Europe and the U.S
Directs multi-million dollar interactive campaign strategies for top-tier accounts in the USA
Has worked with major multi-nationals managing diverse teams and major marketing campaigns, and generates funds and awareness for non profits companies.
Regularly intervenes in English business courses for Grenoble Ecole de Management
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“I have attended more sales and management courses than I can remember, but never a course with so much dynamic relevance and interaction. Brilliant!” participant’s evaluation.
Dates
2-3 March, 2009 at Grenoble Ecole de Management.
Program fees
€900 HT per participant (DIF capital = 16hrs): The fee includes all tuition, educational materials and coffee breaks. (With a training convention signed by your company, the training program is exempt from tax and so the HT price becomes the net price).
Lunches are not included in the fees, if you wish to accompany the group for lunch, please register for this. Lunch costs 25€ and will be next to the school at the Novotel, Europole.
This is a non residential programme; however, if you require assistance reserving accommodation, do not hesitate to contact us.
Information
E-mail execed@grenoble-em.com or call (+33) 4 76 70 62 19.
Registration
Download our Registration Form, print it, fill it and send it to:
Odile Gruet, Executive Education, Grenoble Ecole de Management,
12, rue Pierre Sémard - BP 127 - 38003 Grenoble Cedex 01