Effective Marketing is often the key contributing factor to sustainable success and makes the difference between successful companies and those which fail to grow. Hence there is a continual need for well qualified, competent Marketing Managers who can work in fast-moving international environments and who can make Marketing contribute to the competitive advantage of their organisations. 5 compelling reasons to choose this program
Program Content
The prestigious and acclaimed CIM diploma is included in the MSc Marketing program as a dual award and GGSB offers the only CIM accredited program in France. By following two additional modules, Managing Marketing and Project Management in Marketing, you will gain hands-on marketing experiences in an organizational setting which includes 80 additional hours of Saturday classes. Using the CIMs online diagnostic tools, you will be tested before submitting your first assignment to ensure optimal success on the program and via CIM membership will gain access to a vast network of Marketing professionals worldwide. Professional Dissertation
Each student will be required to complete a professional dissertation under the guidance of a tutor from GGSB. The dissertation offers students an opportunity to specialise in a Marketing topic of their choice which may be related to their future careers. The end result is a piece of work of approximately 20,000 words which may be written in English and involve both library and field research in companies in France and/or abroad. The dissertation may also be based on an internship in a company in France or abroad. A project based on an internship often leads to a permanent position within the company. A Research Methodology and Professional Dissertation Workshop provides the methodology and guidelines for this final project. Personal and Professional Development
18 hours of Leadership skills, plus an additional 18 hours to strengthen a variety of career development skills. Personal and professional development workshops will be organised not only to provide conferences by managers working in international marketing positions but also to assist students in acquiring soft skills and to prepare them for the future roles of business managers and leaders. Current topics of interest in business today will also be covered in these workshops. The module aims to provide the students with up-to-date knowledge on recent trends in management and on topics not covered in the core of the program.
Foreign Languages
The program is taught in English but provides the possibility to learn French at the same time. No prior knowledge of French is required to attend the program. All participants will study a foreign language. Non-French speakers may study French, native and fluent French speakers will have the possibility to choose from Spanish or Chinese. Example of faculty teaching on this program
Olivier Trendel PhD Grenoble Head of Marketing Marketing Research
Manto Gotsi PhD Strathclyde Business to Business Marketing
All GGSB Faculty
The following companies recruit students from Grenoble Graduate School of Business. Many of the companies below come on our campus to interview students and participate in the International recruitment day at the school every November.
This program is suitable for graduates from a wide range of disciplines. Experienced managers already working in marketing positions will also benefit from this program by acquiring a formal qualification and training in the theory and concepts to advance their marketing careers. View 2009 Class profile
To ensure GGSB is the right fit for you and you are the right fit to GGSB, candidates may be requested to participate in an interview. You will be notified if an interview is necessary after the admission board meets.
Admission is subject to the number of available places.
Program fees
Fees are subject to change. Please verify program fees each year before commencement. Please note: All students are individually required to register with the Chartered Institute of Marketing. More details on the CIM web site. Students are also required to cover the cost of the assignment corrections, based on the CIM requirements (fees from 75 to 80 pounds per correction). All students are required to pay an additional 200€ in student services and administrative fees in Year 1 and a further 200€ for Student Card Renewal in Year 2. Please read the policy concerning the refund of tuition fees. Funding your MSc in Marketing Help in funding your MSc through grants or preferential loans is available: click here Please note: GGSB students are not eligible for CROUS scholarships.
A dual degree for this program is offered in partnership with The Chartered Institute of Marketing.