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Program Objectives
In today’s global competitive environment, effective Marketing is often the key contributing factor to sustainable success and makes the difference between successful companies and those which fail to grow.
Hence there is a continual need for well qualified, competent Marketing Managers who can work in fast-moving international environments and who can make Marketing contribute to the competitive advantage of their organisations.
An MSc in Marketing from Grenoble Graduate School of Business is a passport to a fast-track career in marketing positions worldwide.
The program is suitable for graduates from a wide range of disciplines. Experienced managers already working in marketing positions will also benefit from this program by acquiring a formal qualification and training in the theory and concepts to advance their marketing careers.
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Important dates
MSc in Marketing9/8/2008 - Intake
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Program duration
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1 year (academic) + 1 year (project abroad or in France)
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Program overview
Studying in a leading European Business School amongst over 50 nationalities will provide an intellectually stimulating environment and an excellent preparation for future business careers.
After an introduction to the general business environment the program will cover the fundamentals of marketing, the methodology of marketing planning as well as specific areas of marketing such as digital marketing, customer intelligence and business to business marketing. Emphasis will also be put on the current trends in marketing today and the key issues that Marketing Managers have to face in a day to day basis.
The program will combine academic theory and a practical approach through case studies and real live examples which will illustrate the theory and provide a hands-on approach so that students will understand how the implementation of marketing decisions impact corporate performance.
Through the continual development of critical thinking and analysis by the end of this program the graduates will be equipped to make sound strategic marketing decisions at managerial level and in an international environment.
There is also a strong focus on soft skills such as presentation techniques and intercultural communication which are indispensable for managing effectively in multicultural environments.
 Program Calendar
The first MSc Marketing Intake tired but happy at the end of the 2008 exam week, looking forward to the project phase. Companies that will be receiving students for their internships this year include SIEMENS, CARTIER, BRITISH TELECOM, SALOMON, amongst others.
A word from the Program Director
 "Building upon the strengths of this first year, we are putting together an even better program for the second student intake.
I look forward to meeting you at the outdoor teambuilding session next September, where you’ll be together with the MSc Finance and MSc Innovation and Technology Management groups during the Introduction week!"
Phil Eyre, MSc in Marketing Program Director
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Class profile
The program is suitable for graduates from a wide range of disciplines. Experienced managers already working in marketing positions will also benefit from this program by acquiring a formal qualification and training in the theory and concepts to advance their marketing careers.
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Program and modules
Introduction Week
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Introduction to the Program and What is Marketing ? (3-day workshop for those students who have little or no marketing studies background)
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Administrative Issues
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Study Skills and Techniques (Case Study Methodology, Academic Writing, Presentation Skills etc.)
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Team Building
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Alumni Association
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Moodle e-learning platform
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Library and Computing Services
Integrated International Marketing Case Study
The case study at the end of the program will provide the students with the opportunity to pull together all the aspects of the program, to analyse an actual marketing problem and to use their skills and knowledge to solve the problem in small groups and in a limited time.
The objective is to test the students’ ability in the following areas:
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Critical analysis
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Decision making
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Use of knowledge
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Working in a small multicultural group under time constraints
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Written and oral presentations
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Communication, negotiation and leadership skills
Professional Dissertation
Each student will be required to complete a professional dissertation under the guidance of a tutor from GGSB. The dissertation offers students an opportunity to specialise in a Marketing topic of their choice which may be related to their future careers.
The end result is a piece of work of approximately 25 000 words which may be written in French or English and involve both library and field research in companies in France and/or abroad.
The dissertation may also be based on an internship in a company in France or abroad. A project based on an internship often leads to a permanent position within the company. There will be a Research Methodology and Professional Dissertation Workshop to provide the methodology and guidelines for this final project.
Personal and Professional Development
18 hours of Leadership skills, plus an additional 18 hours to strengthen a variety of career development skills.
Personal and professional development workshops will be organised not only to provide conferences by managers working in international marketing position but also to assist students in acquiring soft skills and to prepare them for the future roles of business managers and leaders. Current topics of interest in business today will also be covered in these workshops. The module aims to provide the students with up-to-date knowledge on recent trends in management and on topics not covered in the core of the program.
Foreign Languages
Foreign language skills are essential in business today and the program is taught in English but provides the possibility to learn French at the same time. No prior knowledge of French is required to attend the program. All participants will study a foreign language. Non-French speakers may study French, native and fluent French speakers will have the possibility to choose from Spanish or Chinese.
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Admission
Download brochure
Requirements for the MSc in marketing:
- Bachelor’s Degree (any discipline)
- Fluent English (proof of the level of English will be required)
- International motivation
- No specific work experience required
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Application
Application form
Application deadlines
To apply for this program candidates must complete the online application and include scanned copies of all original supporting documents (in English, or certified translation if in another language):
- Diploma (Bachelor-Level)
- University Transcripts (front / back with scale): certified copies of all documents must be sent by regular mail directly from the institution
- CV / Resumé
- Photo (color, JPEG format, 150 x 150 pixels)
- Copy of TOEFL, TOEIC or IELTS score report (if not already sent directly to the school).
TOEFL Institution code: 8973
Admission is subject to the number of available places.
The next intake will be in september 2008
Program fees for September 2008 intake
| Fees before Scholarship |
18,600 Euros |
| Scholarship Offered by Grenoble Graduate School of Business |
5,800 Euros |
| Fees to be paid by student |
12,800 Euros |
Please note: GGSB students are not eligible for CROUS scholarships.
*Fees are subject to change. Please verify program fees each year before commencement.
All students are required to pay an additional 160€ in student services and administrative fees in Year 1 and a further 160€ for Student Card Renewal in Year 2.
Please read the policy concerning the refund of tuition fees.
Funding your MSc in Marketing
Help in funding your MSc through grants or preferential loans is available: click here
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Why choose Grenoble Graduate School of Business?
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Faculty
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