Effective Marketing is often the key contributing factor to sustainable success and makes the difference between successful companies and those which fail to grow. Hence there is a continual need for well qualified, competent Marketing Managers who can work in fast-moving international environments and who can make Marketing contribute to the competitive advantage of their organizations. 5 compelling reasons to choose this program
Introduction Week
Program Content*
The General Business Environment
The Marketing Environment
Managing Marketing
Integrative Marketing Case Study
The case study will provide the students with the opportunity to pull together all the aspects of the program. Students will have to analyze a marketing problem and to use their skills and knowledge to solve issues and propose solutions in small groups and in a limited time.
Assessment for the case study will be based on a group assignment with a group presentation.
At the end of the taught part of the program each student will be required to complete professional dissertation of approximately 20,000 words in length, under the guidance of a GGSB tutor. To successfully complete the professional dissertation, you are required to address a particular research question or knowledge gap in the field of your study. This should be business oriented and coherent with your program's objectives. A student may choose to write his/her professional dissertation on a topic grounded in his/her internship experience.
The prestigious and acclaimed CIM diploma is included in the MSc Marketing program as a dual award and GGSB offers the only CIM accredited program in France. By following two additional modules, Managing Marketing and Project Management in Marketing, you will gain hands-on marketing experiences in an organizational setting. Using the CIMs online diagnostic tools, you will be tested on your Marketing skills to ensure optimal success on the program and via CIM membership will gain access to a vast network of Marketing professionals worldwide. Professional Dissertation
Each student will be required to complete a professional dissertation under the guidance of a tutor from GGSB. The dissertation offers students an opportunity to specialize in a Marketing topic of their choice which may be related to their future careers. The end result is a piece of work of approximately 20,000 words which may be written in English and involve both library and field research in companies in France and/or abroad. The dissertation may also be based on an internship in a company in France or abroad. A project based on an internship often leads to a permanent position within the company. A Research Methodology and Professional Dissertation Workshop provides the methodology and guidelines for this final project. Foreign Languages
The program is taught in English but provides the possibility to learn French at the same time. No prior knowledge of French is required to attend the program. All participants will study a foreign language. Non-French speakers may study French, native and fluent French speakers will have the possibility to choose from Spanish or Chinese. Example of faculty teaching on this program
Olivier Trendel PhD Grenoble Marketing Research Melani Prinsloo Ph.D. Lulea University of Technology Sweden Brand Management & NPD Jikyeong Kang Ph.D. University of Minnesota Services Marketing Alison Pearce Ph.D. Northumbria University Strategic Marketing & International Marketing
All GGSB Faculty
After completing the program, the participants will be well-equipped for positions such as:
Marketing
Advertising
Market Research
Retailing, Logistics & Sales
Internships include: Assistant Key Account Manager, Assistant Program Manager, Marketing Assistant, ... among many others. Interns put their marketing knowledge into practice not only in marketing departments but also in Sales, B to B Sales, Exports, Press & Advertising...
Alumni Testimonials
"Studying in Grenoble at one of the most prestigious business schools in Europe, GGSB, was a great experience for me. I did not only get all the benefits of the courses but had the opportunity to meet people from many different countries. This program made me see things from a different perspective. I had the chance to experience how to work professionally on an international platform. It was a privilege to study this program and I will continue realize other benefits when climbing up my career ladder. Just a small note for future students: don't think that Grenoble is a quiet, calm city. Once you start studying at the school, you will study hard but party harder!" Isil Uygur, MSc Marketing 2007-2009 Account Executive McCann Erickson, Istanbul
"My year within the MSc Marketing program has enriched my academic path significantly giving me the international career opportunities I’ve always dreamed of. The program offers high-quality and interactive teaching, where lecturers are fully dedicated to their students. The very complete program of the MSc Marketing gave me useful knowledge and helped me develop personal skills which are now enabling me to handle a management position in a fast-growing Internet company based in Southern Spain." Marie Mure-Ravaud, MSc Marketing 2007-2009 Head of the Marketing Product Development Meeeeet.com, Spain
This program is suitable for graduates from a wide range of disciplines. Experienced managers already working in marketing positions will also benefit from this program by acquiring a formal qualification and training in the theory and concepts to advance their marketing careers. Entry requirements
To ensure GGSB is the right fit for you and you are the right fit to GGSB, candidates may be requested to participate in an interview. You will be notified if an interview is necessary after the admission board meets.
Admission is subject to the number of available places.
Program fees for September 6th, 2012
Fees are subject to change. Please verify program fees each year before commencement. Please note: All students are individually required to register with the Chartered Institute of Marketing. More details on the CIM web site. Students are also required to cover the cost of the assesment corrections, based on the CIM requirements (fees from 75 to 80 pounds per correction). All students are required to pay an additional 200€ in student services and administrative fees in Year 1 and a further 200€ for Student Card Renewal in Year 2. Please read the policy concerning the refund of tuition fees. Funding your MSc in Marketing Help in funding your MSc through grants or preferential loans is available: click here Please note: GGSB students are not eligible for CROUS scholarships.
Mara Saviotti +33 4 76 70 62 31 Chloë Thomas +33 4 76 70 60 23