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Institute for Customer Equity
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The Institute for Customer Equity supports knowledge-sharing, debate, and excellence in customer relationship management (CRM). The Institute’s work focuses on customer satisfaction and loyalty, customer complaints, and innovation in CRM. The Institute:
- Leverages best professional practices and the latest academic research in CRM;
- Spurs innovation and the advancement of knowledge in the field of CRM.
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The Institute’s work is built around three pillars:
- Research and development in conjunction with both researchers and businesses that are leading advances in CRM;
- The sharing of best practices in CRM;
- The transfer of new knowledge to students, researchers and organizations in the public and private sectors
First and foremost, the advances made by the Institute enhance academic programs at Grenoble Ecole de Management. However, partner businesses and participating researchers also reap considerable benefits from the Institute’s work.
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